Manager, Marketing Strategy - Health Care Delivery Growth

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The powerful combination of CVS Health’s diverse suite of assets, together with our health care expertise and vast consumer touchpoints are driving forward our mission to fundamentally transform the way care is delivered in the United States. As we continue to advance our strategy of building a world of health around every consumer, we must continue to drive value for our consumers by creating cross-enterprise awareness and growth of our health and wellness offers.

The Manager, Marketing Strategy - Health Care Delivery Growth will be responsible for defining and driving our marketing strategy to drive growth of health services leveraging CVS retail digital and physical channels. This individual will lead the execution of that strategy by creating a dynamic cross-business unit experience that will engage and drive new and existing customers to explore health services across the CVS enterprise.

This role will also entail working across multiple lines of business, coordinating with senior leadership, and ensuring legal compliance. An ideal candidate has a proven track record of leading the strategy and execution of complex, cross-functional programs in a results-driven environment. You have a data-driven mindset, lead with a consumer-centric approach, and are a master problem solver and entrepreneurial in nature. You must also be prepared for a fast-paced environment and be comfortable leading through ambiguity. The Manager, Marketing Strategy – Health Care Delivery Growth will report directly to the Senior Manager, Marketing Strategy – Health Care Delivery Growth and work closely to convert a clear digital and marketing strategy into tactical execution.

Key Responsibilities

• Lead the growth strategy and development of retail and health services across lines of business marketing campaigns and integrations to maximize value via CVS Health digital and physical properties

• Leverage analytics to forecast and measure marketing channel performance and support optimizations to deliver desired results.

• Support the day-to-day management of end-to-end marketing campaign deliverables, including creative briefing, journey mapping, segmentation, testing strategies, and campaign delivery

• Bring new and innovative ideas to drive customer value by way of new channels, experiences, partnerships, or other assets and activations to deliver against growth goals for the enterprise

• Actively develop trusted relationship across functional relationships with key internal stakeholders, such as Marketing, Media, Enterprise Digital, Business Teams, Analytics, Creative &Design, Legal, and Transformation

Required Qualifications

• 5 years of marketing experience with a foundation of business, retail, healthcare, and consumer understanding

• 4+ years of retail marketing or digital marketing/strategy experience

• 1+ years of cross-functional leadership experience

Preferred Qualifications

• Talent for working under pressure in a fast-paced, white space environment, with ability to balance business needs and requests

• Knowledge of digital tools, marketing technology and tactics

• Knowledge of data analysis tools and ability to create measurement systems and dashboard reporting

• Ability to analyze large sets of data and synthesize into a marketing strategy

• Development of segmentation and marketing strategies based on insights and data

• Able to influence critical business outcomes in a matrix based large enterprise environment

• Act as an independent self-starter and provide thought leadership with immediate team, partners, and organization leader

• Ability to manage multiple projects and tight timelines

• Excellent writing, presentation, and communication skills

Education

• Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required. 

Anticipated Weekly Hours

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Pay Range

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