Product Marketing Manager

ABOUT THE ROLE
 Second Front Systems, a fast-growing and innovative company at the crossroads of technology and national security, is seeking a passionate and talented Product Marketing Manager to join our dynamic team. As a core member of the marketing team, you'll play a pivotal role in shaping the narrative and driving the success of our product offerings. We're looking for a skilled communicator with a strong technical background who can bridge the gap between cutting-edge technology and real-world needs, captivating audiences in both the commercial and government sectors.
Note: This position requires U.S. citizenship due to government contract requirements.

What You'll Do

• Develop and own a comprehensive product marketing strategy, crafting compelling content (sales collateral, blogs, webinars, whitepapers, training, etc.) and product messaging across the entire customer journey for both commercial and government audiences.
• Distill the power of Second Front’s products, into clear, concise messaging that resonates with technical and non-technical audiences alike.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan, including building and maintaining GTM playbooks.
• Partner closely with Product, Engineering, and Growth teams to align on product goals, market demands, and international expansion strategies.
• Serve as the primary liaison between the marketing and product teams, ensuring seamless communication and collaboration.
• Play an active role in the development of product roadmaps in conjunction with engineering and product teams, ensuring alignment with market needs and strategic objectives.
• Partner closely with the Customer Success team to gather user feedback and translate it into actionable insights for the product roadmap.
• Conduct market research and competitive analysis to identify emerging trends and opportunities for Second Front on a global scale.
• Analyze content performance metrics and adapt your strategy for continuous improvement, ensuring maximum ROI on content efforts.

Requirements

• Minimum 7 years of experience in product marketing, with a proven track record of success.
• Strong technical background, ideally with experience in DevSecOps principles.
• Experience managing product lines before transitioning into a marketing role.
• Proven leadership and people management skills, with experience leading and developing a team.
• Exceptional writing and communication skills, with the ability to tailor content for diverse audiences (both technical and non-technical).
• Proven experience working closely with engineering and product teams to develop and execute product roadmaps.
• Experience in federal/public sector software, particularly within the government or defense sectors, is highly desirable.
• Ability to work effectively in cross-functional task forces to solve complex business challenges.
• Knowledge of product-led growth strategies is a plus.
• A passion for creative storytelling and the ability to translate complex concepts into engaging content.
• A self-starter with a proactive mindset who isn't afraid to take initiative and suggest improvements.
• Experience working within a fast-paced, results-oriented environment.

Success at 2F Looks Like:Viewing obstacles as opportunities for growthHaving a bias toward action and tangible, measurable resultsStriving to be both compassionate and direct with your feedbackBeing team-oriented and inclusive with your actions
Perks & BenefitsThis role is full-time. As a public benefit corporation, we’re a team of purpose-driven trailblazers transforming the future of U.S. national security. We hire the best to do their best and, as such, we are committed to providing the perks and benefits you need to be successful—both in- and outside the workplace. We offer you:Competitive Salary100% Healthcare, vision and dental coverage401(k) + 3% company contributionWellness perks (Fitness classes, mental health resources)Equity incentive planTech + office supplies stipendAnnual professional development stipendFlexible paid time off + federal holidays offParental leaveWork from anywhereReferral Bonus
Visit our careers page to learn more.
WHO WE ARE
At Second Front Systems (2F), we equip defense and national security professionals for long-term, continuous competition for access to emerging te