Senior Manager, Product Marketing (AI Content Specialist)

Who are we?

Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success. 

Job Summary 

Reporting to the Senior Director of Product Marketing, the Senior Manager, Product Marketing (AI Content Specialist) is a strategic individual contributor responsible for writing and developing impactful AI content. This role complements a broader product and technical marketing team. The ideal candidate excels at developing a messaging framework, understanding customer use cases and personas, and articulating product value proposition and industry positioning. This role is ideal for an experienced content writer with expertise in AI/ML/DL and data center technologies, who excels at translating complex technical capabilities into clear, compelling customer value. 

Responsibilities 

• Content Development: Create content assets that articulate our product positioning in partnership with internal experts and 3rd party agencies

• Asset Creation: Create relevant content across various formats (solution briefs, event messaging, customer presentations, whitepapers,, etc. that align with key messaging and marketing goals

• Performance Monitoring: Analyze content performance across internal platforms and provide ongoing reporting

• Collaboration with Cross-Functional Teams: Work closely with product, design, marketing and sales teams to ensure cohesive company messaging and branding

• Trend Monitoring: Stay updated on the latest AI technologies and content marketing trends to continuously innovate and improve content strategies. Stay in tune with competition and peer positioning

• Content Calendar Management: Develop and maintain a content calendar that aligns with marketing campaigns, product launches, and industry and internal event participation

• Compliance and Best Practices: Ensure all content adheres to legal and ethical standards, including copyright laws and data privacy regulations

Core Competencies 

• Platform Storytelling: Strong capability to articulate how infrastructure services deliver scalable, hybrid-ready, and AI-enabling outcomes

• Passionate writer, with a keen interest in buyer and seller focused messaging. Impeccable grammar

• Strategic Thinking: Ability to connect product capabilities to buyer needs within the broader platform narrative

• Cross-Functional Leadership: Proven ability to influence without authority across diverse teams and global functions

• Executional Excellence: Attention to detail with a focus on high-quality deliverables

• Commercial Acumen: Understands both the business and market levers that drive revenue growth and partner adoption

 Specific Skills 

• Messaging & Positioning: Deep experience in crafting differentiated B2B narratives for infrastructure or platform offerings

• Operational understanding of buyer journey stages from awareness to retention

• Sales Enablement: Adept at translating technical detail into business value assets that resonate with field teams and enterprise buyer personas

• Research & Insight: Capable of distilling market and buyer insights into actionable strategies

Qualifications 

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field

• 8–12 years of experience in product marketing, solutions marketing,