Global Product Manager, Mapping - EP

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Global Product Manager, Mapping - EP

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our St. Paul, MN location in the Electrophysiology division.

In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives.

The Global Product Manager, Mapping is globally responsible for serving as a key contributor of the overall commercialization effort for the EnSite X EP System and software. providing guidance and support on related product development activities (defining requirements), market development activities, and collaboration with global sales/marketing teams. This position has responsibility for leading early phase product planning activities including business justification, executing and managing implementation of commercial strategies and development and execution of product commercialization plans. The incumbent in this position will be regarded as a deep technical expert related to assigned product(s)/product lines with broad knowledge of related fields.

What You’ll Work On

• Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for assigned product(s)/product lines.
• Collaborates with marketing colleagues on integrated marketing business plan deliverables for assigned programs.
• Partners with marketing colleagues to shape customer requirements for related products.
• Serves as leader of physician product planning advisory board for assigned product(s)/product lines.
• Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages.
• Development and execution of the marketing plan.
• This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
• Develops product marketing bulletins on new and current products. Provides communication to sales team on market released products.
• Conducts product overviews for physician and sales reps.
• Presents product and marketing plans to internal management.
• Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines.
• Builds strong relationships with global teams to ensure successful launch of new sites / new products and collaborates to ensure launch of new sales enablement tools and collaborate to ensure launch of new sales enablement tools.
• Works with market research to collect all limited market release survey data and shares results regularly with management.
• Builds strong relationships with leading KOL’s around the world.
• Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes