Regional Sales Trainer

Description

Company Overview:
Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers. With over 15 years of experience, we are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve.

Position Overview:

We are seeking an experienced and motivated Regional Sales Trainer to combine the strategic aspects of sales training with the hands-on leadership of field sales management. This hybrid role is responsible for designing and delivering effective sales training programs while directly coaching and mentoring sales representatives to maximize performance. By ensuring the team has the skills, knowledge, and tools needed to succeed, this role is pivotal in driving both individual and team success across the organization.

The ideal candidate is a skilled trainer, coach, and leader who thrives in a fast-paced environment and is passionate about developing high-performing sales teams.

Key Responsibilities:

1. Training Development and Delivery:

• Design, develop, and deliver comprehensive training programs for sales representatives, focusing on sales techniques, product knowledge, and customer engagement.
• Conduct engaging training sessions, both in-person and virtually, tailored to various learning styles.
• Create training materials, including manuals, presentations, and e-learning modules, to support continuous learning.

2. Sales Coaching and Field Leadership:

• Conduct weekly ride-a-longs with sales representatives (minimum 4-5 weekly) to observe performance and provide real-time coaching.
• Complete detailed ride-a-long scorecards, reviewing strengths and areas for improvement with sales reps.
• Role-play sales scenarios to build confidence and improve closing techniques.
• Provide feedback on sales scripting, rebuttals, and presentation delivery, ensuring alignment with company standards.
• Assist sales reps with contract knowledge and deal closures to maximize individual success.

3. Performance Analysis and Optimization:

• Monitor key sales performance indicators (KPIs) such as Net Close Percentage (NCP), Net Sales Leads Inquiry (NSLI), and lead conversion rates.
• Evaluate training program effectiveness through assessments, feedback, and performance metrics.
• Develop personalized action plans for underperforming team members and track progress.

4. Collaboration and Communication:

• Work closely with regional and senior sales managers to identify training and development needs.
• Collaborate with marketing and product teams to ensure up-to-date training on new product launches and updates.
• Contribute to sales team boards daily by providing encouragement, support, and recognition for achievements.

5. Leadership and Team Engagement:

• Foster a positive, high-energy environment by demonstrating a winning mentality and enthusiasm for team success.
• Attend weekly meetings to coach, inspire, and align the sales team with organizational goals.
• Take ownership of recruiting, onboarding, and continuous training for new sales representatives.

6. Travel and Regional Support:

• Travel within the region to deliver on-site coaching, attend sales meetings, and support in-the-field activities.
• Serve as the primary resource for sales reps and regional teams, addressing training-related questions and challenges

Requirements

Education:

• Bachelor’s degree in business, Sales, Education, or a related field (or equivalent experience).

Experience:

• 5+ years of experience in sales training, sales management, or a related role.
• Proven success in leading high-performing sales teams and delivering measurable results.
• Experience in the home remodeling or residential services industry is a plus.

Skills:

• Strong knowledge of sales techniques, strategies, and customer engagement practices.
• Exceptional communication, presentation, and coaching skills.
• Proficiency in creating training materials, using CRM tools, and analyzing performance data.
• Ability to manage multiple priorities and work effectively in a fast-pac