Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

Kraken works with partners all over the world to build brand and product awareness, collaborate on content, and fulfill our mission to grow the adoption of cryptocurrency. Affiliates/KOLs are especially important in the crypto industry to showcase crypto innovation, educate various market segments, build trust, and ultimately convert new clients. Kraken has dozens of KOL partners today and is looking to take our approach and management to the next level.

We seek an experienced leader, native to crypto and with significant experience in KOL sourcing and management, to lead our approach and roll your sleeves up in managing our global affiliate partners.

The opportunity

• Build out and lead Kraken’s global KOL marketing strategy and execution, including managing a BD team focused regionally.

• Scale our process to source, contract, and manage dozens of KOLs on every continent. This will include improved technology, outsourcer relationships in ROW geos, and process improvement.

• Ensure compliance with financial influencer laws around the world with the appropriate disclaimers, content monitoring, and compensation terms.

• Negotiate deals that are attractive in a competitive KOL space but deliver strong ROI to Kraken.

• Attract top KOLs across a variety of categories - pro trading, crypto analysis, investment allocation, and peripheral interest topics.

• Develop KOL content and creative strategies directly with KOLs to position Kraken’s brand and encourage adoption of Kraken products to fulfill various use cases.

• Develop local-first ideas with KOL partners that generate attention, are persuasive vs competitors, and drive a strong CTA.

• Build out unique new partnership models.

• Roll your sleeves up - this may include recruiting KOLs in digital or in-person spaces, building influencer web pages, sharing content on social media, co-creating content, holding influencer events, and community management.

• Measure results of KOL partnerships; adjust strategy and individual deals for increasing effectiveness.

Skills you should HODL

• 7+ years in the crypto space, with experience building out a KOL program

• Significant experience with crypto KOLs, especially traders

• A proven track record in growing new users in a highly competitive and regulated environment.

• Experience working with partners in regions all over