Marketing Operations Lead

Company Description

ATPCO is the foundation of flight shopping, providing pricing and retailing data, tools, and services to 500+ airlines, global distribution systems, sales channels, and technology companies. ATPCO links the entire airline community together, collaborating to develop industry standards for airline distribution and end-to-end technology solutions. From shopping to settlement, ATPCO solutions work seamlessly across existing, new, and evolving technologies and methods. Airline-owned and reliably supporting air travel for more than 55 years, ATPCO is everywhere people buy flights.

Employees are eligible for our benefits package including employer matched 401(k), group health insurance and wellness programs, paid time off, tuition reimbursement, standby flight program and employee collaborated work and life standards.

We consider qualified applicants for employment without regard to race, gender, age, color, religion, national origin, citizenship status, marital status, disability, sexual orientation, protected military/veteran status, gender identity or expression, genetic information, marital status, medical condition, or any other legally protected factor.

Job Description

We’re looking for an exemplary Marketing Operations lead to join the ATPCO Marketing team. You will be responsible for driving marketing operations strategy, including automation and messaging platforms, associated integrations, and dependent processes supporting the overall marketing team. The Marketing Operations lead will serve as spokesperson and subject matter expert for the marketing process and ensure we are delivering to plan. You will partner with internal teams across PR, email, web, social, and product marketing. 

The Marketing Operations Lead plays a key role in project management and process improvement to create efficiency in our marketing efforts. The position provides training to teams to leverage systems to support brand and product marketing. 

Job responsibilities 

• Establish processes and best practices for marketing automation, including project management, campaign creation, testing, and reporting 

• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement 

• Understand the full lifecycle of campaigns from ideation and execution through to reporting and work with campaign owners to deliver to goals 

• Create reporting and dashboards for key metrics to illustrate progress against goals to support team activities and report to management on weekly/monthly basis 

• Train users, assist in creating and documenting training materials for marketing platforms 

• Stay up-to-date on industry trends, best practices, and emerging technologies related to marketing automation and CRM systems 

The ideal candidate 

• Bachelor's degree in Marketing, Business, or a related field or equivalent experience 

• 5+ years of experience in marketing, with a focus on marketing automation and operations 

• Highly organized and have strong time management skills. 

• Proven operational knowledge, strategic thinking, detail oriented, collaboration, and a passion for the marketing process. 

• Has experience working with various technology platforms such as CRMs, databases, marketing automation platforms, calendar tools, customer service apps, and similar tools. 

• Has a solid understanding of all things related to digital/online marketing  

• Has a growth mindset, a willingness to own problems, and is comfortable with ambiguity 

• Experience with Dynamics CRM, Asana, and/or Airtable a plus 

Additional Information

All your information will be kept confidential according to EEO guidelines.