Lead - Conversion UX Designer

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

We are seeking a Conversion-focused UX designer to join the Web conversion optimization team at Freshworks. As a Visual Designer, you create high-converting designs that improve user engagement and conversion rates across landing pages.

What you’ll do at Freshworks:

• Understand user psychology to initiate optimizations and A/B experiments to optimize web journeys
• Create wireframes, prototypes, and high-fidelity mockups to visualize and test layouts, user flows, and functionality.
• Collaborate with Brand marketing to ensure brand-consistent UI design
• Ensure responsive design and adherence to accessibility standards
• Conduct usability testing and iterate based on feedback.

We'd love to hear from you if you have

• 5+ years of proven experience in UI/UX design with a focus on CRO
• Understanding the role of choice architecture and design in converting visitors into leads.
• Proficiency in design software such as Figma
• Solid understanding of user-centered design principles and usability.
• Having experience working alongside Data Specialists or CROs and a basic understanding of analytics is not a problem for you
• Knowledge of accessibility standards and best practices.
• Experience in conducting user research and usability testing
• Knowledge of micro-interactions
• Familiarity with HTML, CSS, and JavaScript to collaborate effectively with developers.

Additional Information

All your information will be kept confidential according to EEO guidelines.

California Pay Range: $123,200 - $200,200+ comprising an annual salary & incentive compensation. You may also be eligible for equity and additional generous company benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.