Creator Reputation Manager - TikTok Operations

About the team:

Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.



The Creator Reputation team partners with high-impact professional creators to drive product understanding, adoption, and positive perception across the broader creator ecosystem.

We’re looking for an execution-focused creator partner who understands how professional creators operate - their incentives, pain points, and influence - and can turn that understanding into product advocacy and measurable outcomes.



This role is not focused on talent management, personal branding, or creator visibility; it is focused on driving product awareness and broader trust-building engagements through trusted creator partnerships.



Responsibilities:

Creator Partnerships

- Manage relationships with high-impact professional creators

- Engage creators on product updates, tools, and monetization opportunities in a way that is clear, credible, and outcome-driven

- Identify and activate creators who can effectively serve as product advocates for the wider creator community



Creator-to-Creator Product Spokesperson

- Act as a creator-facing product spokesperson across TikTok-owned channels

- Write quick-turn scripts, be on camera talent, and engage directly with creators on product launches and updates

- Translate product features into creator-relevant narratives that drive awareness, perception, and adoption

Programs & Execution

- Drive creator participation in priority programs, pilots, and initiatives

- Execute engagements that are scalable, repeatable, and aligned with business goals

- Own creator communications, timelines, and day-to-day execution across initiatives



Cross-Functional Coordination & Insight

- Partner closely with Product, Creator Marketing, Monetization, and Comms teams

- Bring creator feedback and behavioral insights back into the organization to inform product and go-to-market decisions