Managing Director, Head of Commerce & Retail Media

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

In the US, we have offices in New York and Philadelphia and team members across 25+ states. Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno and more. 

 

 

 

 

THE ROLE  

We are seeking an experienced and entrepreneurial leader to spearhead the launch and growth of our Commerce and Retail Media division. As the Head of Commerce and Retail Media, you will fully own a team of experts with buy-side and sell-side retail media expertise. This subject matter expert will drive the strategy, optimization, and reporting across key platforms such as Amazon, Criteo, Walmart, Target, Instacart, Kroger, social commerce platforms, and emerging retail media networks.   

WHO YOU ARE 

You are a dynamic leader with a proven track record in developing and executing media strategies that drive business growth both for our clients as well as the agency. An individual who is highly skilled in leading and mentoring teams, fostering an environment of collaboration and continuous improvement.  

YOUR OBJECTIVES 

The Managing Director is dedicated to challenging the status quo, pushing client strategies forward, and driving performance and satisfaction through innovative solutions. This role will be pivotal in shaping how Crossmedia builds, executes, and optimizes commerce and retail media strategies. You will lead the team in delivering insights, reports, forecasts, and strategic guidance to maximize value for our clients and the overall practice. While this is a leadership role, it will require a hands-on approach, particularly during the initial department development stages.    

 

• Strategic Leadership: Define and execute the vision, strategy, and roadmap for the Commerce and Retail Media division.  
• Manage and Mentor the Team: Manage, train, and mentor the wider retail media team you lead to meet and exceed campaign goals.   
• Campaign budget management, bid management, reporting, strategic development, targeting, and campaign optimization using performance history and expertise.  
• Execution: Aid in the planning and implementing of retail media campaigns, including campaign setup and builds.  
• Automation & AI Integration: Implement automation and AI-enabled strategies to relieve teams of manual work where possible.  
• Cross-Channel Integration: Integrate with broader media initiatives and strategies for both online and offline media executions to achieve client goals.  
• Data-Driven Reporting: Work with our reporting and analytics teams to develop and utilize media reporting templates for ongoing performance reports and advanced modeling to showcase retail media value.  
• Best Practices: Ensure all campaigns are run according to best practices, collaborating with teams to update best practices a