Role Overview:

This role is responsible for producing high-quality motion graphics and video content across social media and digital platforms, supporting how CVS Health shows up in-market across organic, campaign, and paid media.

The individual in this role will operate as a hands-on creative contributor within a centralized production team, translating briefs and source materials into polished, platform-ready assets at scale. The ideal candidate brings strong creative judgment, speed, and attention to detail, along with the ability to work independently and deliver consistently high-quality output.

This role also leverages generative AI technologies to enhance production workflows and support efficient content creation within established guidelines.

Job Description:

Key Responsibilities:

1. Content Development and Execution:

• Translate briefs, scripts, and source materials into polished motion graphics and video content aligned to brand and business objectives.
• Create content for social media and digital platforms, with a focus on clarity, engagement, and platform-specific best practices.
• Adapt and version creative across formats (e.g., 9:16, 1:1, 16:9) and placements while maintaining quality and consistency.

2. Motion Design and Video Production:

• Produce motion graphics, animations, and video assets for social, web, campaign, and paid media needs.
• Utilize industry-standard tools (e.g., Adobe Creative Suite, Figma, PlayPlay) to create visually compelling content.
• Execute across the production process, including editing, animation, and post-production.
• Ensure all content adheres to brand guidelines and is delivered in a polished, ready-to-publish state.

3. Platform and Performance Optimization:

• Apply best practices for content performance, including pacing, visual hierarchy, and mobile-first design.
• Collaborate with social, web, and campaign teams to align creative with platform behaviors, audience needs, and media objectives.
• Support development of content optimized for discoverability and performance across digital and search environments.

4. Generative AI Integration:

• Leverage generative AI tools and technologies (e.g., OpenAI, DALL·E, Runway, PlayPlay features) to enhance content creation.
• Use AI to support tasks such as editing, image generation, content variation, and formatting.
• Stay current on emerging tools and identify practical applications within approved workflows.

5. Production Workflow and Project Management:

• Manage multiple projects simultaneously, ensuring timely delivery of content while meeting quality standards.
• Partner with cross-functional teams and external partners as needed to support execution.
• Contribute to scalable production workflows, including templates and repeatable approaches that improve efficiency.

Required Qualifications:

• 5+ years of experience in motion design, video editing, or digital content production, with a strong portfolio of work.
• Proficiency in design and video tools, including:
  • Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator)
  • Figma
  • Video editing tools such as Adobe Premiere Pro and/or Final Cut Pro
• Experience using content platforms such as PlayPlay or similar tools.
• Familiarity with generative AI tools and technologies (e.g., OpenAI, DALL·E, Runway, PlayPlay).
• Strong understanding of content creation for social, digital, and paid media platforms.
• Knowledge of SEO/GEO fundamentals and content discoverability best practices.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication and collaboration skills, with attention to detail.

Preferred Qualifications:

• Experience supporting integrated campaigns and paid media creative.
• Experience in a fast-paced, high-volume, or agency environment.
• Familiarity with performance-driven content and iterative development.
• Understanding of emerging trends in AI and digital content creation.

Education: