Director, Demand Generation

D-Wave (NYSE: QBTS), a leader in the development and delivery of quantum computing systems, software, and services. We are the world’s first commercial supplier of quantum computers, and the only company building both annealing and gate-model quantum computers. Our mission is to help customers realize the value of quantum, today. Our 5,000+ qubit AdvantageTM quantum computers, the world’s largest, are available on-premises or via the cloud, supported by 99.9% availability and uptime. More than 100 organizations trust D-Wave with their toughest computational challenges. With over 200 million problems submitted to our Advantage and Advantage2™ systems to date, our customers apply our technology to address use cases spanning optimization, artificial intelligence, research and more. 

You can read more about our company and our innovations in the pages of The Wall Street Journal, Time Magazine, Fast Company, MIT Technology Review, Forbes, Inc. Magazine, Wired and across many white papers. 

At D-Wave, we’re helping customers realize the value of quantum computing today and are shaping the quantum-driven industrial and societal advancements of tomorrow. 

About the role

The Director, Demand Generation will play a pivotal role in developing and executing comprehensive demand generation programs to fuel our continued growth at D-Wave. This position requires a seasoned marketing leader with a proven track record in creating and implementing successful demand generation campaigns that fuel the sales pipeline and drive lead conversion. We’re seeking a proven practitioner who brings results, a customer-led mentality, an analytics-driven mindset and a highly collaborative and creative spirit. 

What you'll do

• Develop and implement robust demand generation campaigns, integrating digital, content, and event marketing to maximize brand exposure and lead generation  

• Lead the planning, execution, and optimization of multi-channel marketing campaigns to generate leads and drive conversion  

• Manage lead generation programs, including inbound and outbound marketing efforts, to explore and leverage new channels and technologies to identify and engage potential customers  

• Establish key performance indicators (KPIs) to measure the success of demand generation efforts including analyzing campaign performance data, providing regular reports and insights to leadership  

• Manage budgets, measure and report on pipeline targets, and continually optimize campaigns to increase ROI   

• Design and create email nurture programs, segmented lists, and campaign assets - including emails, landing pages, and forms   

• Measure, test, and flexibly update web strategy, SEO, and content to achieve impactful audience paths to accelerate sales and business outcomes   

• Work closely with BDRs and broader customer team to ensure alignment of demand gen efforts with overall sales efforts  

• Foster a data-driven and results-oriented culture within the marketing team  

• Lead a growing demand generation team, providing mentorship and guidance 

About You

• Educated with a Bachelor's or Master's degree in Marketing, Business, or a related field preferred 

• A professional with 7-9 years of experience in demand generation with a focus on B2B marketing in a technology, cloud, or SaaS industry  

• A proven track record of conceptualizing and executing successful demand generation strategies, with measurable impact on revenue growth 

• Strong analytically with the ability to interpret data and derive actionable insights 

• Experienced building out marketing technology stack and leveraging it to run effective campaigns 

• Experienced with marketing automation tools (e.g., Marketo) and CRM systems (Salesforce) 

• Experienced measuring and optimizing campaign performance and lead generation efforts  

• Possesses exceptional leadership and team management skills, with a history of developing an