Director, Marketing Operations

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. 

If you are an Internal Candidate, please apply via our Internal Job Board. 

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To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of Guild’s people managers — helping you know what to expect from your experience here.

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Guild is hiring a Director, Marketing Operations to lead the systems, processes, and data that power our marketing engine. This high-visibility role is central to driving operational excellence across our go-to-market organization. Reporting to the VP of Performance Marketing, you will own marketing technology, analytics, and data governance while enabling efficient campaign execution and lead management. This is a hands-on leadership position where you will guide a small, but mighty team responsible for building scalable infrastructure, delivering actionable insights, and ensuring seamless marketing execution. The ideal candidate is both strategic and execution-oriented, with deep expertise in marketing technology, performance measurement, and process optimization.

Key Responsibilities

Measurement & Insights

• Lead reporting and analytics across the full marketing and revenue funnel, delivering dashboards, campaign performance reports, and actionable insights.
• Monitor service-level agreements (SLAs), conversion rates, and pipeline metrics to identify opportunities for growth and efficiency.
• Build and evolve multi-touch attribution models to measure impact across the GTM journey.

Data & Governance

• Establish and oversee marketing data governance policies to ensure data accuracy, consistency, and compliance.
• Proactively address issues related to deliverability, automation reliability, and data quality.

Technology & Infrastructure

• Architect and manage Guild’s marketing technology stack, including marketing automation platforms, CRM integrations, personalization tools.
• Drive system selection, implementation, integration, and budgeting to optimize performance and scalability.

Process & Campaign Enablement

• Optimize lead scoring, lead flow, and routing to maximize sales team efficiency and conversion rates.
• Partner with demand generation and digital marketing teams to enable campaign execution through audience segmentation, automation, and reporting best practices.

Leadership & Partnership

• Manage, mentor, and grow a team of marketing operations professionals across B2B and B2C.
• Act as a strategic advisor to cross-functional stakeholders, driving data-driven decision making and marketing best practices.

Required Proficiencies

• 7+ years experience in B2B/B2C business functions, preferably GTM-facing, with 3+ years directly leading a Marketing Operations team
• Expert-level experience and fluency in the terminology of CRMs (Salesforce), MAPs (Hubspot/Iterable), CMSs, CDPs, and more. This will be a hands-on role
• Strong analytical with proven experience interpreting sophisticated data sets and translating insights into actionable reports
• Proven track record of strong communication and documentation skills to streamline operations with quantifiable results
• Deep understanding of lead management and customer lifecycle models
• Strong project management with demonstrated experience running multiple programs, priorities, and deadlines, while developing and implementing process improvements and documentation
• Creative problem solver with excitement to work on new and challenging projects

We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges