Regional Customer Engagement Lead

<h3>Company Description</h3><p><em>H&amp;M is on an exciting journey towards being more customer-centric company, meeting the ongoing industry changes, by exceed our customers’ needs.  We continue to develop our organization to be more effective and - as a part of that process – we are introducing the Customer Activation &amp; Marketing Team.</em></p><p><strong>Customer Activation &amp; Marketing Team</strong> is a function comprised of different competences - from media relations, customer insights, experience operations and loyalty - working together in a synergy to implement a locally relevant seamless customer experience. This will empower us to create a truly customer focused omni organization.</p><h3>Job Description</h3><p>In a role of Regional Customer Engagement Lead, you contribute to added customer value, a strong brand and increased sales by developing customer insight-based strategies and plans to drive the growth and engagement of your customer groups short and long term. You build and drive a solid customer group season and weekly plan on activity, engagement and marketing messages. This is done through adapting and leveraging the global commercial customer plans to fit the regional timing, opportunities and market conditions.</p><p><strong>KEY RESPONSIBILITIES</strong></p><ul><li>Drive the global strategies and plans and make them relevant for your customer group and the regional conditions (e.g., Brand, Customer, Commercial, Media, CRM, Member, Sustainability strategies and plans)</li><li>Build a solid understanding of the customer groups in your region e.g., market penetration, perception of brand, media consumption, shopping experiences and assortment. Identify challenges, growth opportunities, competition - and suggest strategies and actions in region and to central functions to grow customer group</li><li>Leverage global insight packages and work within your team to complete the picture with regional/local customer insight and research where there is need</li><li>Build an omni customer activation and communication plan per key customer group to be leveraged in commercial plans, cross touchpoints, in media channels and in Member program in each Sales market (Season plan to weekly plan)</li><li>Work with all commercial marketing and sales teams in the region to anchor and realizing the plan and follow-up on results</li><li>Together with other key stakeholders - set, follow up and report on KPIs and objectives connected to customer group and key activities or sales periods. Secure customer group sales and profitability follow-up</li><li>Help to optimize ROI Media performance for customer group</li><li>Plan and drive the set-up of targeted messages test (key messages, content, media channels etc.) and follow-up on results</li><li>Leverage customer centric reports and systems to follow up your customer group (Lifecycle and segmentation, Media channels and other report packages).</li></ul><p> </p><h3>Qualifications</h3><p>We foresee that you possess high analytical skills and high level of salesmanship. You are achievement and action oriented; you thrive in a high-pace environment and can make quick decisions, even if information is missing.</p><p><strong>Besides that, we see that you have:</strong></p><ul><li>University degree in Economics, Marketing, Engineering or equivalent</li><li>Previous experience from sales, e-commerce, digital marketing with a proven track record of creating customer centric results</li><li>Having the ability to build strategies into detailed action plans to meet goals</li><li>Knowledge of disciplines within analytics/reporting, marketing and communications</li><li>Great pedagogical and inspirational communication skills </li><li>Ability to build consensus and align stakeholders in other teams to drive end results </li></ul><p>It is meriting if you possess competences within omni ways of working.</p><h3>Additional Information</h3><p><strong>Additionally, what’s in it for you:</strong></p><ul><li>Meaningful work in one of the largest and best-performing global fashion brands</li><li>Stable employment contract in an international company with a unique culture</li><li>A fixed 25% discount on purchases in H&amp;M for you and one member of your family</li><li>Hybrid work model (3 days in the office, 2 days WFH)</li><li>Sport card  </li><li>Life insurance  </li><li>Private health insurance  </li><li>Access to eTutor language learning platform  </li><li>Referral Program for external colleagues joining </li><li>Regular feedback from your manager and colleagues, so you can grow</li><li>Extensive internal training and onboarding program</li><li>Possibility of growing within the company (over 70% of our recruitment processes are internal)</li></ul><p>If you feel that your experience, skills, and ambitions are a match, send us your application through the career site as soon as possible but no later<strong> </strong>than<strong> 05.04.03.2023</strong>. </p><p>For more informatio