Marketing Director, Strategic Marketing

Marketing Director, Strategic Marketing

Who we are

Corebridge Financial helps people make some of the most meaningful decisions they’re ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life’s most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life insurance, retirement and institutional products, offered through an extensive, multichannel distribution network. We provide solutions for a brighter future through our client centered service, breadth of product expertise, deep distribution relationships, and outstanding team of hardworking and passionate employees.

Get to know the business

Life and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network. It holds longstanding, leading market positions in many of the markets it serves in the U.S.

Overview of Position

This role reports to the Vice President of Strategic Marketing, Life Insurance and is responsible for managing marketing, sales enablement and business development programs across the Life Insurance line of business with a special focus on supporting the unique needs of our Life Distribution channels.  The Marketing Director’s responsibilities include strategy, content & messaging, copywriting, targeted digital advertising & social media campaigns and promotions for Corebridge’s broad suite of Life Insurance products.  Additionally, the role is responsible for developing & executing channel-specific recruiting and growth programs, key focus firm marketing plans and digital life insurance sales tools, as well as the marketing of sales incentive programs and launching strategic initiatives to help differentiate Corebridge in the market.

Responsibilities

• Develop & deploy channel focused marketing plans:  Support sales & strategic imperatives with product positioning, promotions, sales strategies, & business development programs:
• Work with product management team to create/write/support development of marketing materials and overall messaging/positioning for select product(s) and underwriting programs
• Create both financial professional and consumer marketing collateral for multi-layered product launches and concept campaigns
• Continually evolve new & established Focus Firm programs that target specific audiences and objectives to support channel sales goals
• Data driven marketing: Create and execute differentiated, interactive digital content, advertising & tool delivery that engage targets and support growth/retention
• Review quantifiable results to ensure the fine tuning and optimization of programs
• Interface with internal and external clients:  train partners on new marketing programs and how to best leverage them to grow business
• Travel to and participate in client and company meetings as needed
• Collaborate across business groups to deploy marketing programs:  digital team, product development, distribution teams, legal and compliance
• Work with data and analytics to create a measurable program for all Acquisition strategy metrics. Modify programs to optimize results

What you need to know

• Strong work ethic and high level of personal accountability
• Strong collaboration and cooperation skills supporting the dynamic team needs and priorities
• Ability to handle fast-paced environment, managing multiple projects and consistent track record of meeting deadlines
• Strong analytical, creative-thinking and quantitative skills
• Strong business planning and writing skills, with a bias to action
• Manages effectively with vision and purpose, develops organizational capability, demonstrates solid flexibility orientation, as well as a bias toward effectively navigating continual change management. Entrepreneurial spirit.
• Outstanding communication and interpersonal skills, with a demonstrated ability to work across diverse sales channels, business functions and teams that are geographically dispersed
• Bachelor’s degree in Marketing or related life/work experience. Master’s degree is a plus. 
• 7+ years life insurance industry preferred.
• Ability to write and create content (B2B/B2C educational and sales enablement) across media platforms (including social, web, email, direct mail, etc)
• Knowledge of multiple insurance distribution channels, as well as insurance business processes is preferred.
• Thorough knowledge of marketing principles and strategies, brand, produc