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Executive Content & Customer Advocacy Manager

Stripe
New York City, United StatesRemotefull_timeVerifiedPosted 26 Jan 2023

About the role

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

The Global Executive Marketing and Customer Advocacy team produces and curates data-driven thought leadership content, customer stories, and high-touch executive experiences that inspire prospective and existing accounts to grow their businesses with Stripe. We deliver exceptional customer experiences and are passionate about the success and growth of our users. The team is composed of two functional groups - 1/ Strategic Executive Programs, and 2/ Customer Marketing and Executive Content - that work together to help users learn more about Stripe and discover new areas for collaboration.

What you’ll do

As a member of the Executive Content & Customer Advocacy team, you will work in partnership with Stripe leaders, subject matter experts, and customer executives to create and curate data-driven thought leadership content and user stories that 1/ fuel marketing campaigns and events, 2/ educate and inspire existing and prospective customers, and 3/ enable our go-to-market teams to position Stripe as the leading partner for financial infrastructure. With input from Sales and other Marketing teams to align on core priorities and GTM messages, you will define how we source, prioritize, produce, and promote customer stories that bolster Stripe’s broader go-to-market strategy. 

Responsibilities

  •  Partner with Stripe’s leaders to create core narratives (slides and talk tracks) for executive engagements
  • Transform top customer stories into compelling content that can be shared across multiple campaigns and channels
  • Proactively partner with Stripe leaders and cross functional teams to create presentations and content for executive briefings that ultimately helps accelerate account momentum and builds trust in Stripe as a partner
  • Develop C-level narratives for persona campaigns and field kits to activate high-touch engagements aligned to campaigns
  • Elevate and amplify Stripe’s voice by creating multi-channel, multi-format executive level content (presentations, video scripts, landing pages, blogs, emails, Slack) and toolkits for use in field marketing and integrated marketing campaigns
  • Collaborate with regional marketing teams to scale and localize campaigns
  • Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency
  • Present regularly on program performance and learnings to key stakeholders
  • Identify opportunities for leverage and scale initiatives across customer programs
  • Proactively ideate and propose new approaches for compelling customer engagement programs

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

  • Bachelor’s degree with an emphasis on communications, marketing, journalism, business, or related field - OR -  5+ years of experience in customer-facing B2B marketing
  • Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms 
  • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
  • Ability to write effective copy is a necessity; graphic design capabilities are a plus
  • Experience synthesizing multiple sources of information into thoughtful narratives and content for specific products, solutions, industries, and/or audiences
  • Strong cross-functional collaboration skills with Sales, Product, and Marketing teams to produce user-centric content
  • Excellent problem-solving, critical thinking, written and verbal communication, and analytical skills

Preferred qualifications

  • Background in customer references, customer advocacy, or executive customer marketing
  • Familiar with content management tools and automated workflows
  • Experience in visual storytelling for assets such as presentations, videos, blogs, and/or webpages
  • Experience ma

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Company

Stripe

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