Marketing Manager (Animal Health Business Unit)

JOB SUMMARY:
The Marketing Manager will be responsible for establishing and driving product marketing strategies and programs consistent with overall business objectives for Midmark Corporation.

ESSENTIAL/PRIMARY DUTIES:

• Serves as steward of assigned commercialized product categories. Develops and executes marketing strategies and plans within the product segment to achieve stated revenue objectives.
• Responsible for maintaining marketing content and collateral. 
• Establishes KPIs with supporting monitoring and reporting of achievements. 
• Analyzes market data to inform the company about changes in market share and competitive activity for the products overseen. 
• Provide monthly product forecasting updates for financial and operational planning.
• Analyzes available data inputs to recommend annual product pricing adjustments. 
• Collaborates with upstream marketing partnrs to collect market intel to identify customer needs and support commercialization of new innovation by developing and executing launch plans. 
• Creates detailed business cases for sustaining products that reference relevant data sets to justify the best business decisions, via quanitative and qualitative reasoning.
• Plans and supports execution of marketing campaigns and sales tools. 
• Manages vendor relationships when the product category includes OEM products. 
• Establishes presence as the subject matter expert aligned with presentations, training, and support of internal sales team, customer experience, technical service, channel sales and marketing, and end-users.
• Supports strategic initiatives across responsible product categories.
• Responsible for setting and managing project budgets.
• Interface with operations and engineering to provide ongoing product improvements, changes, and quality updates through the lifecycle of the assigned product categories.
• Support Senior Marketing Manager as required. 

 

SECONDARY DUTIES:

• Ensure product is commercially available and properly represented in the Midmark Customer Experience Center.
• Support business unit programs, such as design workshops, as required. 
• Trade show planning and participation.

 

EDUCATION and/or EXPERIENCE:

• BS/BA degree in Business; MBA desirable, +4 years’ experience in marketing or product management

COMPETENCY/SKILL REQUIREMENTS:

• Ability to lead cross-functional teams
• Strong analytical and financial skills
• Proficient in understanding technical product aspects
• Healthcare products, medical devices or medical furniture experience preferred
• Proficient in Microsoft Office applications, including Outlook, Excel and Word

SUPERVISORY RESPONSIBILITIES:

• Has the potential to lead teammate(s)
• Ensure compliance with legal, regulatory and Midmark policies
• Interviewing, hiring, training planning, assigning and directing work
• Conduct performance evaluations and disciplinary actions
• Address complaints and resolve problems and conflicts
• Direct and monitor the activities of the departments, ensuring a “team/Midmark” atmosphere is present at all times