Director of Marketing

Company Description

Informa is a leading international events, intelligence and scholarly research group. Listed on the London Stock Exchange and a member of the FTSE 100, Informa has over 11,000 colleagues working in more than 30 countries.

Specialists need the support of other specialists. Our purpose is to champion the specialist, to grow, do business, make breakthroughs and take better informed decisions.

Through hundreds of powerful brands and expert teams, we operate events and exhibitions, deliver intelligence-based products and data driven services, convene communities in person and digitally and provide access to cutting-edge research for specialist customers worldwide.

Informa Connect delivers specialist content and live experiences through in-person events, virtual events and digital platforms and services, enabling businesses and professionals to meet, connect, learn and share knowledge.

We have major brands in Finance, Biotech & Pharma and other specialist markets including Food & Hospitality, Marketing and Pop Culture.

Job Description

The Director of Marketing is a new role within the Wealth Management Group at Informa Connect. This position will be responsible for managing the WM Group’s marketing strategy across its media and research business – and will work closely to align these businesses with marketing and positioning for the Wealth Management Group’s evolving event portfolio.

Specifically, the Director of Marketing will inject a deep knowledge and understanding of the financial advice business into all aspects of the WM Group’s marketing efforts. This will lay the foundation for a more personalized, community-based marketing approach that will allow the WM group to better position its events, media and research offerings for the most influential decision-makers in the Wealth Management industry.

The Director of Marketing will report to the Managing Director of the WM Group and work closely with the leadership of the sales, digital and events teams. This is a critical role in the evolution of the Informa Connect Wealth Management Group and will require an individual with strong leadership skills, industry knowledge, vision – and the ability to develop and execute on a marketing plan that will drive change and growth that aligns with the market opportunities in Wealth Management.

Specific responsibilities include:

• Development of a marketing strategy and plan for Informa’s wealth management media, research and omni-channel offerings
• Ability to drive ongoing, personalized audience development initiatives that clearly articulate the value of the WM Group’s offerings to premium communities with the financial advice industry
• Introduce new digital tools and strategies that allow the WM Group to engage our communities across our digital, social, email and event platforms
• Provide market education and direction to immediate Wealth Management team and centralized marketing and digital resources
• Establish clear goals and objectives for major marketing initiatives, helps align sub-brands and products under a clearly defined overall brand identity
• Work with sales organization on the development of collateral for brand initiatives, product marketing and media kits to drive digital revenues and growth
• Execution of marketing strategy, including existing activities such as webinar promotions, development of sales collateral
• Oversee and manage marketing budget

Qualifications

Requirements include:

• 7-10 years in a marketing role in financial services, or financial services media and events – preferably wealth management
• Clear command of B2B digital marketing tools, resources and platforms. Includes use of CRM systems, marketing automation, social media suites, SEO, email marketing and website analytics
• Experience leading teams and implementing change
• The ability to innovate, collaborate and incorporate ideas into planning
• A track record of successfully increasing awareness and consideration for a market leading brand or offering
• Strong written and verbal communication skills. Presentation skills a plus

The pay range for this position is $106,250 - $125,000 USD depending on experience

Additional Information

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development  
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental le