Sr. Manager Customer Experience Marketing

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care.

As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey. Being part of Oncology at GSK is being part of something special. The focus of the organization couldn’t be clearer – we are fueled by a personal passion to give our customers and our patients MORE. More of ourselves, more to fight for, and more moments that matter! Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK’s US Oncology Brand Team is looking for a Sr Manager, Customer Experience Marketing.

This position will support key promotional & non-promotional activities including, but not limited to, strategic development and execution of patient focused non-personal promotional plan, omnichannel cocreation and execution, agency management. This position will report to the Customer Experience Marketing Director, will work in close partnership with the other brand team members and require strong cross-functional leadership with partners across marketing, market access, patient experience team, insights and analytics team, and copy approval (PRT) to name a few. The role will work collaboratively across the U.S. Oncology Business Unit and will play a critical role in aligning the execution of our marketing plan with overall business unit objectives. This position will require outstanding leadership in many areas, notably matrix coordination, field partnership and insights analytics.

Key responsibilities include some of the following:

• Design and execute DTC non-personal promotional plan to ensure consistency with overall brand strategy

• Define measurement plans to assess tactical performance and appropriate communications of key metrics

• Optimize non-personal promotion performance based on data driven insights and recommendations

• Develop and manage customer relationship management program

• Lead cross-functional teams focused on creating the optimal patient experience

• Creation and implementation of resources to support key stakeholders across the broader patient ecosystem

• Liaise with multiple cross-functional partners to ensure alignment with brand strategy

• Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials.

• Contribute to the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.

• Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines and processes.

• Manage partner agency relationships, workflow, and related expense budget.

• Assess marketplace and customer needs and formulate recommendations for future marketing activities that deliver high ROI/value/impact.

• Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately.

Why You?

Basic Qualifications:

• Bachelor’s degree

• 3+ years of pharmaceutical experience

• 2 + years of Marketing experience

• 2+ years of experience bringing promotional materials through legal, regulatory and medical review.

• Ability to travel up to 25% of the time, including some weekends.

Preferred Qualifications:

• Master’s Degree (MBA)

• Oncology experience in marketing and/or sales

• Product launch experience

• Philadelphia, PA(FMC Building office-based)

• Core marketing experience, including strategy development and execution.

• Knowledge of t