Director, Personalization & Automation, Go-to-Market

About the Role:As a Director in Fetch’s Go-to-Market team, you will be responsible for defining and executing automations to create personalized, relevant, efficient experiences for our users. Through AI-led efficiencies, collaboration with product and tech, and close partnership with sales, marketing, and user research, you’ll drive personalized, compelling user experience in-app and through our various communication channels.
Collaborating with our merchandising, marketing, and product teams, you will use data and insights to automate Fetch’s offer marketing efforts, improve user experience, and increase retention rates for new and current users. This is a unique role that will shape the experience of millions of users, and drive growth across the company through data-driven insights.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities: 

• Develop a marketing automation roadmap and execute against this in tandem with product, tech, and marketing teams
• Develop go-to-market strategies for new consumer-facing products that balance commercial opportunities with user experience
• Use data and experiments to inform product development and product strategy
• Use AI and a range of software tools - including ChatGPT, Claude, Snowflake, Google Workspace, and Iterable - to develop efficient workflows that create personalized, custom experiences for users 
• Identify opportunities for new product and commercial opportunities

Minimum Requirements:

• 12+ years experience in a Go-to-Market, Strategy & Operations, or Automation role
• Relevant experience and/or relevant college degree
• Ability to automate and create efficiencies using AI and cutting edge technologies
• Ability to analyze complex data and draw conclusions
• Proficient in SQL
• Proficient in Microsoft Excel or Google Sheets
• Ability to work collaboratively
• Experience in gaming or consumer-facing apps
• Entrepreneurial spirit, high agency, and a self-starter

Preferred Requirements:

• Experience in the ads industry and/or go-to-market
• Adaptability and flexibility to handle changing market conditions
• Excellent project management and organizational skills

 Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $173,801-$196,688. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.