Strategy Director

<div class="content-intro"><p><span style="font-size: 10pt;">Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (<a class="c-link c-link--focus-visible" href="http://monks.com/careers" target="_blank" data-stringify-link="http://monks.com/careers" data-sk="tooltip_parent">monks.com/careers</a>).</span></p></div><h2><strong>About the Role</strong></h2> <p>As a Director of Strategy you'll be instrumental in shaping and executing Google Ads advertising growth initiatives. This role demands a unique blend of strategic foresight to identify opportunities,and robust program management skillset to translate those strategies into impactful, high-performing marketing campaigns from concept to post-launch optimization.</p> <h3><strong>Responsibilities:</strong></h3> <ul> <li>Support Product Marketing Managers in the strategic planning and end-to-end execution of marketing campaigns, focusing on driving product adoptions and program revenue.</li> <li>Shape experiment designs and workflows in collaboration with Product Marketing Managers, analytics and product POCs, ensuring tests are robust and insights are actionable.</li> <li>Drive global scalability initiatives for campaigns, identifying workflow efficiencies and optimizing documentation for broader impact.</li> <li>Contribute to the development of key campaigns and identifying opportunities to tailor messaging and integrate thought leadership for incremental revenue.</li> <li>Apply strategic optimizations including the application of Generative AI (GenAI) images to enhance campaign effectiveness.</li> <li>Champion efforts to increase marketing contactability rates, by monitoring quarterly opt-in email campaigns, monitoring performance, and exploring additional opt-in levers.</li> <li>Support the strategic direction and execution of marketing campaigns, leveraging seasonal events to drive share of wallet through personalized messaging.</li> </ul> <ul> <li>Manage the full campaign lifecycle, from initial creative development and legal approvals through to launch, ensuring consistency, correct personalization, and accurate test/control assignments.</li> <li>Oversee project lifecycle activities, including creating milestone planners, developing RACI matrices, managing approval processes, and perfor