Marketing Automation Specialist

Overview

Email Marketing and Automation Specialist  - Bothell, WA  

FUJIFILM Sonosite, Inc. -- If you are looking for work that matters, you’ll find it at FUJIFILM Sonosite.  As the creator of point of care ultrasound, we dedicate every day to the innovation and development of imaging solutions that enable clinicians to provide improved healthcare in leading institutions, underserved populations and communities in crisis around the globe.  At FUJIFILM Sonosite, we are in the relentless pursuit of answers that allow our customers to be confident that they are making the best clinical decisions for any patient, anywhere, anytime.  Members of the FUJIFILM Sonosite team embody our company values: Go boldly, Stay curious, Passion fuels us, Respect each other, Own it and Act with integrity. Headquartered in Bothell, WA USA, FUJIFILM Sonosite is the proud recipient of numerous prestigious design awards and has in excess of 145 patents.  Our point of care ultrasound systems are sold in more than 100 countries.

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Summary: 

 

FUJIFILM SonoSite is seeking an experienced Digital Marketing professional who will be responsible for leading and evolving our Email Marketing channel. This role will focus on developing a strategy and executing email campaigns around existing products, lead nurturing, education, events, and brand initiatives. You will actively maintain the Marketing customer database - driving growth and leading data cleansing initiatives. The ideal candidate will be data-driven and implement testing strategies to drive towards conversion and deliver measurable results. This person is proactive with a strong attention to detail, possesses analytical and problem-solving abilities with exceptional multi-tasking and prioritization skills.

 

Essential Job Functions:

• Execute production of emails, landing pages, segment distribution lists, forms and campaign flow in marketing automation tool
• Drive brand, nurture, lead-generation, re-engagement, tradeshow, and webinar campaigns for global and regional marketing teams
• Be the point of contact for all Eloqua troubleshooting (e.g. lead flow testing, form validation, segmentation, design, etc)
• Build data cleansing and standardization programs; maintenance of subscriber database
• Support 3rd party app integrations and optimize tracking of marketing lead data (Google Analytics, Google Tag Manager, Hotjar)
• Drive standardization and conduct Eloqua training/onboarding for new marketing hires
• Conduct A/B tests to optimize performance of email and landing page content, design, and messaging
• Work with external agencies to develop initiatives for other marketing channels (e.g. paid advertising, social media)

Knowledge and Experience:

• 2-5 years in email marketing/digital marketing automation
• 2 years of Eloqua (strongly preferred) or other marketing automation platform (Pardot, Marketo, Hubspot, etc.) experience
• Salesforce CRM experience a plus
• A solid understanding of data privacy laws (GDPR, CASL, CCPA, etc.)

Skills/Abilities:

• Ability to dive deep and create reports to measure effectiveness of global email marketing, and make recommendations to improve performanc
• HTML/CSS experience a plus
• Proficient copywriter

Salary and Benefits:

• $66,000.00 - $85,000.00/year depending on experience + variable bonus opportunity
• Insurance:
  • Medical, Dental & Vision
  • Life & Company paid Disability
• Retirement Plan (401k):
  • 4% automatic Company contribution
  • Fujifilm matches 50 cents for every dollar you contribute, up to 6% of your salary
• Paid Time Off:
  • You can accrue up to three (3) weeks of PTO in your first year of employment
  • PTO increases based on years of service
• Employee Choice Holidays:
  • Four (4) additional paid days off, based on date of hire in the calendar year
• Paid Holidays:
  • Eight (8) paid holidays per year

FUJIFILM Sonosite offers a fantastic compensation package, including benefits, and a 401k program.  Visit us today to learn more about our exciting technologies and how you can make a difference.  To apply and obtain further details regarding key responsibilities and experience requirements, check out our careers page at www.Sonosite.com/about/careers.

 

Equal Employment Opportunity Employer

FUJIFILM Sonosite is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexua