Senior Product Marketing Manager - Enterprise API

Here at Shippo, we are the shipping layer of the internet and we consider ourselves to be one of the core building blocks of e-commerce.

Our mission is to make merchants successful through world class shipping. With our products and solutions, we level the playing field by providing our customers with best-in-class solutions that otherwise wouldn’t be available to them. Through Shippo, e-commerce businesses, marketplaces, platforms and a variety of logistics infrastructure providers are able to connect to shipping carriers around the world from one API and dashboard. We provide our customers with the most competitive shipping rates, print labels, automated international documents, shipment tracking, facilitate the returns process and more.

How we'll deliver success:

We are looking for a hands-on Product Marketing Manager to tell Shippo’s story to prospects, customers, and partners and to drive on-going commercial and product innovation. This role will develop deep customer empathy and commercial understanding of the Shippo business in order to own the creation of actionable personas and sales enablement programs for Shippo’s mid-market, enterprise and platform segments.

You will be a trusted thought partner to the Product, Sales, BD and account management teams, working together on jointly defining the strategy to drive sales and product adoption. You will partner with our Segment and Performance Marketing teams to build GTM plans and iterate on messaging and tactics. You will need to become deeply familiar with our customers and their challenges, as well as how our products deliver on their promise.

Shipping & handling responsibilities:

• Sales Enablement: You’ll drive priority sales plays and create decks, battle cards, collateral and case studies to support our sales team’s efforts. You’ll train and educate our sellers on how to best reach our target markets.
• Customer personas: You’ll identify top priority ICPs, understanding their buyer journey and use cases to develop solutions in partnership with product, sales, account management and marketing
• Go-to-market strategy: You’ll partner with Segment marketing to acquire mid-market brands, 3PLs platforms and marketplaces, and enable cross-functional teams with relevant GTM resources
• Customer empathy: You’ll conduct user and competitive research to understand buyer needs and develop differentiated value props.
• Product Messaging: You’ll define, communicate, and evangelize value propositions that differentiate Shippo’s offerings in the market
• Cross-functional coordination: You’ll collaborate closely with Sales, Product Development, Marketing, and other internal partners. You’ll need to coordinate timelines, deliverables, and ensure alignment across multiple stakeholders.
• Reporting: You’ll measure results across efforts and constantly find creative ways to maintain momentum and engagement

Requirements

Do you tick the boxes?

• You have a passion for training, educating and enabling sales, business development and account management teams.
• You have experience marketing to mid-market and enterprise companies. Experience working with APIs, logistics software or technical products is a plus.
• You are able to take technical concepts and convert them into a story that engages your audience. You are able to adapt how you communicate to reach different audiences, from developers to non-technical business leaders.
• You have the ability to prioritize and efficiently communicate marketing goals and results to diverse audiences including your team, executive leadership, and the company as a whole. You will also need to represent Shippo in external settings, such as partner meetings and joint webinars
• 5+ years of experience working in product marketing cross-functional programs.
• Bachelor’s degree required

Benefits

Our Compensation Shippolicy:

We believe compensation is a custom experience and are committed to fair and equitable compensation practices. The standard base pay range for this role is min $107,100 to a max $144,900k annual salary. We tend to anchor our pay in the middle of this range ($126,000) with most offers that we make. Since we are focused on hiring Shippos Everywhere, we have 2 US pay ranges, a standard compensation range for the majority of the US and a standard +1 compensation range for those who live in areas where the cost of labor is higher, such as NYC and California.

The actual base pay is dependent upon many factors, such as: financial budgets, work experience, training, transferable skills, business needs, and market value. The base pay salary ranges ar