Director – GTM and Commercialization
VisaAbout the role
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Visa will accept applications for this role until at least 09-01-2026Job Description
Visa Direct is a set of solutions that Visa provides to facilitate money movement across cards, accounts and wallets addressing needs of the markets through variety of the use cases (i.e. P2P, B2B, B2C).
This is a rare opportunity to be part of building a new ecosystem in the fast-moving world of payment and one of the primary growth pillars in LAC business. This market support-based role will report to Head of GTM and Commercialization Visa Direct LAC and will be covering the Central America, Caribbean and Mexican markets. The role holder will be focusing on regional product management, commercialization, and niche sales working together with product solutions and market teams across LAC.
The role requires a unique combination of cross-border and domestic money movement expertise, including market and product expertise, problem solving ability, flexibility with rapid changes, intellectual curiosity, and attention to detail. A strong candidate will have a solid experience in transaction banking and financial institutional sales, product management, business analysis, problem-solving, coordination, change management as well as a proven experience in driving product commercialization in highly regulated markets.
Visa is looking for an experienced leader with an outstanding commercialization track record. In addition to Visa and payment industry knowledge required, outstanding people, sales and product management skills are critical.
Responsibilities include:
Go-to-market and commercialization. Developing and execution of Go-To-Market plans for Visa Direct, including developing, building, launching and commercializing technology products and platforms. This will include the following components (not exhaustive): sizing, pricing, narratives, distribution channels, building awareness and product usage. This role leads in defining market plans for Visa Direct with specific focus on defined target markets and solutions.
Strategy Implementation. Responsible for strategy implementation through including, but not limited to product development, close cooperation with the sales teams, and platform design improvements relevant f
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