Marketing Automation Sr Spec

Job Summary:

The Marketing Automation Sr. Specialist is responsible for supporting programmatic and operational initiatives within the firm’s marketing automation platform (MAP) Marketo.  Responsibilities for this role include executing demand generation campaigns, supporting marketing operations initiatives (lead life cycle, lead scoring, lead nurturing), creating marketing automation programs, and implementing best practices.

Job Duties:

• Supports marketing operations initiatives related to lead lifecycle, lead scoring, lead nurturing, segmentation, and data hygiene 
• Builds marketing automation programs adhering to the firm’s MAP standards and best practices
• Creates and executes marketing campaigns in Marketo, the firm’s marketing automation platform (MAP) 
• Builds and maintains nurture stream programs for regular communication with customers and prospects 
• Supports marketing automation integration with CRM and assists in the integration of additional platforms into the marketing automation platform
• Monitors and maintains data quality within the MAP database
• Tracks and measures program objectives 
• Creates and monitors reports on marketing programs and business results
• Reviews and conducts thorough QA testing on Marketo programs 
• Collaborates with various marketing functions to ensure there is a cohesive creation, execution, and testing/optimization strategy to increase engagement and meet program goals
• Assists in the creation of marketing assets such as emails, landing pages, forms, smart campaigns, and reports within Marketo, including templates for use by others within the marketing function
• Collaborates with IT and CRM team to support MAP initiatives
• Supports targeted audience pulls and success tracking according to campaign requirements
• Documents and communicates best practices and firm requirements for the MAP 
• Proactively researches and suggests improvements on current best practices and industry standards
• Trains marketing resources on how to run reports and accomplish basic tasks within the MAP
• Other duties as required

Supervisory Responsibilities:

• N/A

Qualifications, Knowledge, Skills and Abilities:

Education:

• High School Diploma or GED, required
• Bachelor’s degree, preferred; focus in Marketing, Communications, Information Technology, Business, Accounting, or Finance, preferred

Experience:

• Three (3) or more years of marketing or communications experience, required
• Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred

License/Certifications:

• Marketo Certified Expert (MCE), preferred

Software:

• Extensive experience with Marketing Automation Platforms, required; prior experience with Marketo, preferred
• Experience with CRM systems, required; prior experience with MS Dynamics, preferred
• Experience with CMS software solutions, preferred
• Data Visualization Tools like PowerBI, preferred

Other Knowledge, Skills & Abilities:

• Strong knowledge of digital marketing, marketing automation, and CRM best practices
• Strong knowledge of analytical methodologies for optimizing and evaluating campaigns (i.e., segmentation, predictive response models, etc.)
• Strong analytical skills and ability to work both independently and on cross-functional teams
• Aptitude for logic expressions and workflow construction 
• Excellent project management skills and organizational skills, and a proven success of managing to a deadline
• Displays superior verbal and written communication skills
• Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results 
• Ability to successfully multi-task while working indepen