Senior Line of Business Marketing Strategist

Wintrust provides community and commercial banking, specialty finance and wealth management services through its 16 bank charters and nine non-bank businesses. Wintrust delivers the sophisticated solutions of a large bank while staying true to the relationship-focused, personalized service of our community banking roots. We serve clients in all 50 states with more than 200 branch banking locations in Illinois, southwestern Florida, northwestern Indiana, west Michigan and southern Wisconsin and commercial banking offices in Chicago, Denver, Milwaukee, Grand Rapids, Mich., and in key branch banking locations throughout Illinois. Our people are the heart of our business and we are proud to rank consistently as a top place to work. Wintrust is a $66 billion financial institution based in Rosemont, Illinois, and listed on the NASDAQ Global Select Market under the symbol “WTFC.”

Why join us?

• An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 11 years) and Employee Recommended award by the Globe & Mail (past 6 years)
• Competitive pay and discretionary or incentive bonus eligible
• Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few
• Family-friendly work hours
• With 200+ community bank locations, we offer opportunities to grow and develop in your career
• Promote from within culture

Why join this team?

• We have a culture that encourages an entrepreneurial spirit
• We offer multiple opportunities for development and upward mobility

Job Description Summary

A Senior LOB Marketing Strategist at Wintrust leads cross-functional teams (from Marketing Managers and Content Strategists to Analytics and Channel Partners) to conceptualize and execute marketing strategies on both an enterprise and tailored line of business level based on opportunity and need. The Senior LOB Marketing Strategist leads in goal setting, performance analysis, and evaluation of marketing campaigns, but the role goes beyond research and planning – with an emphasis on creating and executing actionable strategic campaigns and annual plans that focus on testing, optimization, and iteration to constantly improve departmental effectiveness.

What You'll Do

Integrated strategic planning & cross functional alignment

• Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for the Line of Business that ladders up to the enterprise strategy.
• Assists in the development of marketing plans that acquire, grow, and retain customers in support of the customer lifecycle and line of business goals and objectives.
• Define and conceptualize enterprise-wide marketing strategies and annual plans that take into consideration both enterprise/omnibus and local-charter goals (in partnership with GTM managers).

Enterprise execution & stakeholder management

• Serve as the key executive liaison between line of business leadership and the marketing department.
• Manage and execute enterprise-wide, multi-channel (e.g. mix of digital and traditional) campaigns - includes developing creative/project briefs, establishing marketing mix, briefing teams, adeptly working within the project management platform (Workfront), evaluating creative, and deploying campaigns.
• Communicate effectively with demonstrated ability to match message and channel with audience as well as demonstrate confidence and value when interfacing with senior leadership. 
• Act as a connecter across the business facilitating coordination between several departments across the company.

Reporting & evaluation

• Partner with the marketing analytics team to build models and reporting tools used for business goal setting, performance analysis, and forecasting to be used by both GTM marketing managers and channel partners.
• Provide clear and concise performance evaluations and recommendations to departmental, bank, and executive leadership. Identify opportunities for scalability and automation of marketing initiatives to improve efficiency and effectiveness of the department.

Team management & leadership

• Lead a Line of Business team to drive alignment on business and marketing objectives.
• Coach and develop teams of three to five team members in running effective meetings, executing a variety of projects, and providing insight-based marketing strategies. 

Qualifications/Background

• Expert in buil