Event Marketing Manager- Remote

Company Description

Who we are:

There's no such thing as a typical Informa colleague. … And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles in one of six Divisions and in more than 30 countries. Each of us brings something different, a unique set of abilities, experience and knowledge. It’s what makes us who we are.

All our businesses and offices share a culture based on respect and inclusiveness, and a working environment that is enjoyable, stimulating, rewarding and supportive for colleagues. One that enables everyone to fully participate in the life of the Group and its ongoing, sustainable growth.

As a division of Informa, a FTSE 100 company, Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through live, virtual and hybrid events, specialist digital content and actionable data solutions.

People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 500 international events and brands in more than 40 countries across the globe.

Using our industry insight, comprehensive portfolio of markets, content and digital resources, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.

Job Description

What we’re looking for:

As a key role on the show management team, the Marketing Manager will work with the Event Director and Marketing Lead to develop and manage event marketing plans through digital and traditional channels. The right candidate will have high organizational skills, an eye for detail, be willing to create new strategies, strong communication skills both written and verbal, and be passionate about delivering excellence for Informa Markets Engineering customers.

Role Accountability and Duties:

• Collaborate with the Event Director, Marketing Lead and other stakeholders on determining the marketing strategy for IME’s show brands and ensure alignment with portfolio and event goals
• Create, manage, develop, and produce branding, attendee and exhibitor promotional campaigns
• Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event’s objectives and KPIs
• Responsibility for tactical execution of marketing campaigns
• Partner with the central marketing team to ensure IME’s event presence and experiences bring the show brands to life and align with business priorities and event messaging
• Partner with cross-functional teams to develop themes, ideas, concepts, and schedules: sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conference
• Oversee the development and production of digital and printed collateral for in-person and virtual events
• Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns
• Develop relationships with external media partners to build barter and advertising opportunities for the event(s)
• Ownership of website content and ensuring accuracy and timeliness of information
• Manage marketing costs and budgets
• Post-show analysis of marketing campaigns including the coordination of post-show surveys
• Ability to travel 15% of the time and work across time zones

Qualifications

What you bring to the team:

• Minimum of 3 years of marketing experience in a trade show or events environment
• A solid understanding of SEO, PPC and social media 
• Influencer marketing experience is desirable  
•  High level of creativity and ability to think outside the box to develop innovative marketing strategies.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Proficiency in marketing analytics tools and platforms to track and measure campaign performance.
• Ability to thrive in a fast-paced, deadline-driven environment and work effectively both independently and as part of a team.
• Ability to develop and manage budgets and multiple project timelines
• Excellent written and verbal communication skills.  Copy writing and editing experience a must
• Smart planning and keen attention to detail for large event management with multiple work streams: Eloqua, Wrike
• Analytics Experience (Google Analytics or Adobe Analytics preferred)  
• Proficiency in Microsoft Office
• Knowledge of Adobe Creative Suite and HTML is a plus 
• The pay range for this position is $65,000 - $75,000 depending on experience 
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