Brand Manager, PriorityPet Urgent Care (Remote)

Company Description

Alliance Animal Health is seeking a Brand Manager to lead and grow the PriorityPet Urgent Care (PPUC) brand, with a focus on B2B veterinarian recruitment marketing, increasing brand awareness and consideration, and generating a strong pipeline of prospective partner doctors.  

The Brand Manager will bring the PPUC brand strategy to life through integrated marketing campaigns, social media, and industry event activations, with a strong emphasis on content, storytelling, and channel performance. This role will also lead the stand-up and ongoing management of corporate social media channels (Instagram, LinkedIn, Facebook) to expand reach, engagement, and brand visibility. 

The ideal candidate is both strategic and hands-on, with experience in brand building and management, recruitment marketing, event marketing, and digital channel growth. They are strong storytellers who can create compelling content, leverage data-driven insights to strengthen brand performance to support business growth and have a passion for engaging professional audiences. 

Job Description

Brand Strategy & Positioning 

• Support and evolve the brand positioning and messaging for PriorityPet Urgent Care, focused on attracting veterinary professionals and building the pipeline of doctor partners who are interested in building their own urgent care hospitals. 

• Ensure a consistent, differentiated brand presence across all digital and recruitment marketing touchpoints. 

• Maintain and evolve brand guidelines, messaging frameworks, and value propositions tailored to veterinarian audiences. 

• Act as a brand steward, ensuring all communications reinforce brand credibility, trust, and awareness. 

Social Media Strategy & Management 

• Lead the creation, launch, and ongoing management of PPUC corporate social media channels (Instagram, LinkedIn, Facebook) 

• Develop and execute a content strategy that builds brand awareness and engages veterinary professionals. 

• Create and manage a consistent cadence of organic content, storytelling, and campaign amplification. 

• Monitor social performance and optimize for reach, engagement, follower growth, and content effectiveness. 

• Stay current on platform trends, content formats, and audience behaviors to continuously evolve strategy. 

Content & Brand Storytelling 

• Develop and optimize professional veterinarian focused content including social posts, campaigns, landing pages, and recruitment materials. 

• Lead storytelling efforts highlighting career paths, ownership opportunities, and the PPUC partnership model. 

• Ensure messaging clearly communicates the value proposition for veterinarians considering urgent care ownership. 

• Partner with internal stakeholders to bring forward authentic stories and thought leadership content. 

Events, Brand Experiences & Industry Engagement 

• Support execution of trade show and industry event marketing strategies to increase awareness and consideration of PriorityPet Urgent Care among veterinary professionals. 

• Partner with internal stakeholders and external vendors to deliver high-quality, brand-forward event activations. 

• Measure event performance and optimize participation using engagement metrics, lead quality, and post-event conversion insights. 

• Support the planning and execution of signature company conferences and events for veterinary partners, ensuring a consistent, elevated brand experience. 

Digital Marketing & Channel Optimization 

• Partner with the performance team to grow the pipeline of partner doctors through paid media campaigns (Google Ads, paid social, and more).  

• Align brand campaigns with SEO, content strategy, and digital discoverability best practices. 

• Use insights to continuously improve channel mix, creative performance, and audience targeting. 

Analytics & KPI Measurement  

• Track and analyze performance across campaigns and channels, including engagement, lead generation, and conversion metrics. 

• Partner cross-functionally to connect marketing efforts to recruitment and growth outcome. 

Cross-Functional Collaboration 

• Partner closely with Growth, Talent Acquisition, Strategy, Marketing and Leadership teams to align brand and recruitment marketing strategies. 

• Use insights to continuously improve channel mix, creative performance, and audience targeting. 

• Support employe