Associate Marketing Communications Manager, Western NY & Vermont

Overview

Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives.  Here at the American Heart Association, you matter and so does your career.

 

The American Heart Association has an Associate Marketing Communications Manager available in the Western New York area (Buffalo and Rochester, but not limited to these areas, desired location is Buffalo). This position will be Home-Office based serving the Western NY and Vermont areas. 

 

In this role you will work in collaboration with our development and health strategies staff to craft and implement essential communications, marketing and results in support of our fundraising efforts, educational programs, awareness campaigns, advocacy efforts and branding. The position will play a significant role in helping us reach our 2024 Impact Goals by delivering mission-related messaging. This position will require travel throughout the Western New York area to meet with media, community partners, key volunteers and corporate sponsors, as well as occasional travel to Vermont.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.org.

Responsibilities

 

• Developing plans to reach the media, general public and target audiences through traditional media outlets, social media, press releases and other relevant materials and sources.
• Develop an integrated market-wide communications plan and timelines for market advocacy priorities, core fund-raising campaigns and events (including Heart Walk, Go Red for Women, Heart Ball, CycleNation, and other events as added), for the Community Impact Priorities, and for all sponsorships that include a media component.
• Sharing the markets Community Impact story via public and media relations, social media, and video creation. 
• Cultivate media sources both internal and external, providing spokesperson training to volunteer leadership and staff.
• Support script writing for both internal and external speaking opportunities.
• Support market events by leading the stage presentation and prepping speakers, working with external production teams to build videos, working with media outlets the night of events.  Lead local relationships with spokespeople (medical authorities, survivors, etc.), marketing and media organizations.
• Work with media and other third-party vendors to provide traditional and non-traditional media sponsorship opportunities.
• Coordinate all promotional activities with media sponsors, including, PSA’s, interviews with American Heart Association spokespeople.  Run market specific social media channels.
• Share critical wellness resources, risk messaging and communication campaigns to the public to save and change lives in the community.
• Champion volunteers for the organization, including cardiac and stroke survivors, physicians, philanthropists, and more. 
• Supervise the use of the Association's name and logo by internal teams and media sponsors.
• Act as the communications consultant and authority to internal teams and lead communications related market trainings on branding, crisis comms and message creation.

Qualifications

Want to help get your resume to the top? Take a look at the experience we require:

• University/College degree or equivalent experience, with experience in public relations, communications, marketing or journalism, preferred.  
• Up to 2 years of relevant experience, preferred; college graduates are welcome and encouraged to apply.
• Ability to build powerful partnerships internally as well as externally with media sources and the public.
• Excellent written and verbal skills, and outstanding interpersonal skills with a variety of audiences, including multicultural, and via numerous marketing platforms, including writing for the web and mobile.
• Knowledge of not-for-profit healthcare organizations with a focus on medical-related issues is helpful.
• Able to prioritize multiple assignments in a fast paced, diverse professional setting.
• Willing to work outside normal hours including some evenings and weekends as needed.

• Ability to do daily local travel and