Digital Marketing Strategist

Job Description:

The Digital Marketing Strategist in Brown’s Office of University Communications (OUC) serves as strategist and analyst for integrated digital marketing projects that sustain and build the University’s global engagement and reputation among a range of constituents.

The Digital Marketing Strategist implements campaigns and projects that include analytics, paid social media, display advertising and email marketing. The Digital Marketing Strategist sets Key Performance Indicators (KPIs), consults on editorial/visual strategy, helps optimize content and evaluates success of all priority projects for OUC and its partners based on established benchmarks. The Digital Marketing Strategist also manages social media listening of online conversations/mentions by leveraging different tools to understand topics, volume and sentiment.

Reporting to the Director of Marketing and Digital Content Strategy, the Digital Marketing Strategist is part of a team of marketing staff responsible for producing creative video, photography, social media, and digital marketing strategy and content to engage the campus community, current and prospective students and their families, stakeholders across the state and region, and the many audiences around the globe interested in the activities of Brown. The Digital Marketing Strategist is responsible for developing and sharing comprehensive metrics dashboards and insights for University priorities, OUC projects and  high-impact campus partner projects.

The Digital Marketing Strategist collaborates regularly with campus partners within an integrated team of more than 40 marketing and communications professionals in the Office of University Communications. The Office offers cohesive marketing strategies, visual identity and multi-platform visual design; web and digital communications strategy and front-end development; photography; video production; and print production and mail services to the Brown community, with a focus on serving mission-central offices at Brown.

Qualifications

Education and Experience

• Required: Bachelor’s degree
• Minimum five years of demonstrated success in developing, implementing, and measuring creative digital marketing campaigns that include web pages, email marketing, social media, video, digital advertising, etc., or equivalent combination of education and experience
• Demonstrated success leveraging emerging technologies to meet marketing communications goals
• Demonstrated experience managing content and marketing strategies on Twitter, Facebook, Instagram, Snapchat or other prevailing social media platforms in higher education, business, or political industries
• Experience measuring, analyzing, and reporting digital metrics
• Experience navigating and complying with laws and statutes governing privacy, copyright, fair use and other areas of intellectual property as it pertains to distributing content

Job Competencies

• Superb verbal and written communication skills
• Demonstrated success in using technology and digital tools to meet communications and project management goals
• Strong visual aesthetic and experience with multimedia storytelling
• Proficiency in using tools for composing mobile stories for digital storytelling, including smartphones, tablets and associated apps
• Experience measuring, analyzing, and reporting digital metrics to meet project goals
• Ability to manage multiple priorities in a fast-paced, high-volume environment
• Excellent interpersonal skills, including the ability to inspire other communicators
• Ability to support a community of diverse perspectives and cultures in an inclusive environment
• Broad interest in and understanding of higher education

Additional Information

This position is classified as hybrid-eligible. It may require occasional nights and weekends for digital storytelling of special events and programs.

All offers of employment are contingent upon successful completion of a background check.

Benefits of Working at Brown:

Information on the Benefits of Working at Brown can be found here.

Recruiting Start Date:

2024-10-16

Job Posting Title:

Digital Marketing Strategist

Department:

Office of University Communications

Grade:

Grade 10

Worker Type:

Employee

Worker Sub-Type:

Regular

Time Type:

Full time

Scheduled Weekly Hours: