Product Mgmt Dir

Our Mission

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

Overview

How you can make a difference  

As the Director of Product Management for the Assist Portfolio at HealthEquity, you will lead the strategy, execution, and growth of our Rewards & Incentives portfolio. This is a pivotal role that combines product innovation and behavioral economics to amplify how members engage with their health and financial benefits.

 

You’ll own and drive HealthEquity’s Rewards & Incentives solutions. This includes our rewards account offering, new capabilities like Rewards as a Service, and the integration of personalized incentives into platforms like Momentum. Your work will transform rewards from a transactional add-on into a dynamic lever for engagement, adoption, and measurable outcomes.

 

We’re looking for a strategic thinker and hands-on builder, someone who can set a bold vision, reduce it to practice, and launch products that scale. You’ll own the roadmap and associated P&L, collaborating across business units to position rewards across our full portfolio.

  

What you’ll be doing 

• Set and lead the Rewards & Incentives product strategy
• Design and launch our Rewards as a Service platform, enabling tax-advantaged, API-first reward delivery that’s developer-friendly and easy to integrate.
• Build a personalized rewards experience, using segmentation, AI, and behavioral insights deeply embedded into captive platforms like Momentum.
• Drive our API enablement strategy, with rewards as a starting point and a vision to power the broader Assist connectivity layer.
• Create incentive strategies grounded in behavioral science, continuously testing and refining to uncover the optimal incentive that drives meaningful member action.
• Develop compelling value propositions in partnership with business units and go-to-market teams, aligned to the needs of health plans, employers, and members.
• Collaborate with engineering, UX, and cross-functional leaders to build and scale high-impact products and features.
• Build connective tissue into our partner ecosystem, expanding the reach of our rewards capabilities into care navigation, care delivery, and broader benefits engagement.
• Serve as the face of the product, representing the portfolio in client conversations, partner engagements, and internal strategy forums.

  

What you will need to be successful

• Bachelor’s degree in business, behavioral science, or a related technical field
• 7+ years of product management experience, with a track record of delivering digital products that drive engagement or behavior change
• Strong domain knowledge in healthcare, fintech, consumer incentives, employer benefits, or related ecosystems
• Demonstrated expertise in personalization, segmentation, behavioral design, or applied behavioral science
• Technical fluency to lead API-first products, platforms, and integrations 
• Ability to lead through ambiguity, build cross-functional alignment, and translate vision into execution

Preferred Qualifications:

• MBA or relevant advanced degree
• Experience with HSA, HRA, LSA, or other benefit-linked financial products
• Exposure to care navigation, wellness, or digital health engagement program

 

#LI-Remote

This is a remote position.

Salary Range

$151500.00 To $250000.00 / year

Benefits & Perks

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:  

• Medical, dental, and vision 

• HSA contribution and match 

• Dependent care FSA match 

• Uncapped paid time off 

• Paid parental leave 

• 401(k) match 

• Personal and healthcare financial literacy programs 

• Ongoing education & tuition assistance 

• Gym and fitness reimbursement 

• Wellness program incentives 

Why work with HealthEquity 

Why work with HealthEquity 

HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click h