Senior Director - Field Marketing, AMER

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

Freshworks is looking for a results-oriented, performance-driven marketing leader to drive regional marketing in North America. This role will lead our regional marketing strategy and in-region teams while also interfacing and coordinating with global marketing support organizations.

We are seeking an inspiring leader who cultivates a growth mindset, champions the customer, and leads with vision while executing with operational excellence. You will be responsible for building and leading a high-performing marketing team, fostering innovation, and driving measurable business outcomes in collaboration with our sales and business development teams.

Key Responsibilities:

• Lead with Vision: Inspire the North America Field Marketing team with a clear, forward-looking vision. Align regional marketing priorities with global corporate objectives, ensuring clarity, direction, and accountability across teams.
• Champion the Customer: Lead initiatives to redefine customer excellence for global enterprises. Represent Freshworks at executive and board-level engagements, advocating for customer success and long-term partnerships.
• Cultivate a Growth Mindset: Foster innovation by creating space for experimentation in go-to-market strategies and programs. Model resilience and adaptability in a fast-paced, complex SaaS sales environment.
  • Provide leadership, direction, and mentorship to our North America Field Marketing team, identifying and nurturing top talent while promoting diversity and inclusion to build innovative, competitive teams.
  • Own strategy, development, and execution of targeted marketing programs that include demand generation campaigns, ABM, field events, user events, industry events, webinars, and digital initiatives.
  • Collaborate closely with sales, business development, customer success, and global marketing teams to ensure strong execution and alignment.
• Execute with Excellence: Drive operational excellence by implementing robust systems and processes to manage high-stakes accounts and pipeline generation. Maintain a results-driven focus while fostering collaboration across functions.
  • Understand marketing customer segmentation, value proposition, and provide feedback on how to meet specific market needs.
  • Manage budgets, investment models, track and measure all marketing programs. Utilize data-driven insights to optimize strategies, investments, and resource allocation.

Qualifications

• 15+ years experience in Cloud / SaaS enterprise application marketing (B2B).
• Proven track record in developing and executing integrated marketing campaigns that drive leads, pipeline, and revenue.
• Deep understanding of Account Based Marketing (ABM) vs. Demand Generation at scale, and the ability to strategically determine when to deploy each.
• Strong Field and Partner Marketing background, complemented by experience in Digital Marketing.
• Confidence in budgeting, forecasting, modeling, waterfall, and conversion rate analysis.
• Experience working cross-functionally with sales, business development, and global marketing teams to execute high-impact programs.
• Strong people management skills with the ability to identify, develop, and retain high-performing, diverse talent.
• Demonstrated ability to lead through influence at all levels, including C-suite and executive engagements.
• Experience going to market through partners is a strong plus.

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