Senior Finance Director, Head of Commercial Strategy & FP&A

WHO ARE WE?

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is OLLY.

THE ROLE: SENIOR FINANCE DIRECTOR, HEAD OF COMMERCIAL STRATEGY + FP&A (VMS)

We’re seeking a high-impact, senior leadership finance role responsible for managing an $800M+ retail sales P&L across both OLLY and SmartyPants. Reporting to the VMS Chief Financial Officer, you will serve as the right hand to the CFO in all commercial and performance activities—owning end-to-end P&L management, commercial strategy, execution, FP&A, and business performance for both operating companies.

This leader will drive the delivery of monthly, annual, and long-range (3-year) plans, ensuring both OLLY and SmartyPants achieve their financial and strategic objectives. You will lead a team of seven direct reports across OLLY and SmartyPants and partner cross-functionally with Sales, Marketing, Supply Chain, and Wellbeing leadership to achieve results.

KEY RESPONSIBILITIES

• P&L Ownership: Lead and manage the full $800M+ retail sales P&L for both OLLY and SmartyPants, driving commercial strategy, execution, and performance management across all business levels.

• Strategic Planning: Deliver monthly and annual results and develop robust 3-year strategic and financial plans to position the business for sustained growth.

• Team Leadership: Manage and develop a high-performing team of seven, partnering closely with Sales, Marketing, Supply Chain, and Overheads across both operating companies. Foster a culture of accountability, continuous improvement, and high performance.

• Cross-Functional & Group Partnership: Collaborate with the Wellbeing Collective Central Team and Unilever Group to set targets, deliver financial commitments, align on reporting, and evaluate strategic initiatives for financial viability.

• Performance Forums: Own and lead key business forums, including internal performance reviews, quarterly business reviews with the Wellbeing Collective and Unilever, and the annual operating plan process.

• FP&A Community Building: Build a strong FP&A community across both operating companies, championing performance and in-year target delivery.

• Business Partnering & Insight: Provide strategic business partnering and financial insight to support business cases (e.g., Innovation, Transformations, Supply Chain, Strategic Investments) and evaluate in-flight initiatives against approved business cases, ensuring learnings are recycled into future planning.

• Reporting & Analytics: Enhance reporting capabilities by leveraging advanced tools and AI and upgrade the performance management framework to drive results in Sales (Trade), Marketing (Innovation & BMI), and Supply Chain (KPIs and performance indicators). Collaborate with Data & Analytics teams to design management reporting that enables agile decision-making.

• Harmonization: Lead the harmonization of reporting, tracking, and overall performance management processes across both OLLY and SmartyPants, ensuring consistency, transparency, and actionable insights at the VMS level.

• Talent Development: Design and launch programs to attract and develop top finance talent, including university recruitment and ongoing team capability building.

• Culture & Brand: Build personal and team brand across diverse business units and locations, acting as a visible, influential leader within the organization.

Forums Owned: Monthly Performance Reviews, Quarterly Business Review Prep with VMS LT & Wellbeing CEO & CFO, Monthly Reviews with Wellbeing, Annual Operating Plan Lead, Reforecasting Lead.

KEY STAKEHOLDERS + SUCCESS METRICS

Key Stakeholders:
VMS CFO
VMS CEO
VMS Leadership Team (Head of Sales, Supply Chain, Marketing, HR, R&D, IT)
VMS Controller & Controlling Team
Wellbeing Performance Management Lead
Wellbeing CFO
Other Operating Companies’ Heads of Performance and CFOs
Senior Leaders in the organization (cross-functional)

Measurable Success Criteria:

• Achieve or exceed annual and quarterly P&L targets for both OLLY and SmartyPants.

• Deliver harmonized, t