Director, Consumer Sales Operations

Who Boundless Is

Boundless is the largest player in family immigration and a fast-growing challenger in the business space. We’ve helped more than 100,000 people reach their immigration goals with clarity, confidence, and support at every step. We’re backed by leading venture investors including Foundry Group, Trilogy Equity Partners, Pioneer Square Labs, Emerson Collective (Laurene Powell Jobs’ foundation), Two Sigma Ventures, and Jerry Yang. Today, Boundless is a dynamic growth-stage technology company with 350+ employees across the U.S. and the Philippines. We’re scaling through both organic growth and strategic acquisitions, and we’re built for long-term success.

Your Mission

Boundless is seeking a dynamic and results-oriented Director of Consumer Sales Operations to scale up our $XX million B2C business. The ideal candidate will be a strategic operator with excellent leadership skills, a proven ability to drive impactful change within a fast-paced environment, and a passion for helping people. As the strategic driver of Boundless’ consumer sales operation, this person will manage our Philippines-based sales team, a key driver of our lead conversion strategy, to develop, test, and operationalize new techniques and enhance sales team efficiency and execution. This role requires regular international travel to the Philippines to collaborate with our teams on the ground, and may involve additional international travel as we expand our global presence.

Responsibilities:

• Sales Process Optimization & Automation: Critically analyze our current sales operation and conversion funnel to identify bottlenecks and areas for improvement. Develop and implement strategies to optimize existing processes and Standard Operating Procedures (SOPs), leveraging automation tools and technologies to enhance efficiency and productivity.
• Conversion Channel Innovation: Strategize and experiment with bold new conversion channels and innovative sales models that have the potential to drive step-function growth in our consumer acquisition. This includes researching emerging trends, conducting pilot programs, and scaling successful initiatives.
• Customer Conversion Strategy: Develop and refine comprehensive strategies to maximize first-time customer conversion rates. Additionally, create and implement strategies focused on driving repeat business and fostering long-term engagement with our consumer client base.
• International Team Collaboration: Travel to our office in Cebu, Philippines, approximately 3-4 times per year. During these visits, you will:
• Build and maintain strong relationships with local sales leaders and teams.
• Shadow team members to gain a deep understanding of their workflows and challenges.
• Collaborate closely with the rest of the B2C growth team and customer support to ensure a cohesive and effective customer journey.
• New Office & Sales Operation Launches: Lead the planning and execution of launching new sales offices and operations, with a specific focus on language localization strategies in the next 1-2 years. This includes defining operational frameworks, hiring and training local teams, and ensuring seamless integration with our global sales infrastructure.

Budget Management: Manage the sales team budget, including building compensation and commission plans.

• Performance Monitoring & Reporting: Establish key performance indicators (KPIs) to track the effectiveness of sales operations and conversion strategies. Regularly monitor performance, analyze data, and provide insightful reports to the Head of B2C Growth and other stakeholders.
• Team Leadership & Development: 
• Lead and manage the Philippines-based sales team, including both outbound and inbound teams. 
• Provide strong leadership and guidance to the sales operations team, specifying the team size and structure as applicable. Foster a culture of continuous improvement, collaboration, and high performance.

Experience & Qualifications

• Minimum of 8-10 years of experience in sales operations, with a significant focus on consumer sales and conversion optimization.
• Proven track record of successfully improving sales processes, implementing automation, and driving significant increases in conversion rates.
• Experience in strategizing and experimenting with new conversion channels and sales models.
• Demonstrated ability to develop and execute effective strategies for both first-time and repeat customer acquisition.
• Experience in managing and collaborating with international teams, particularly in Southeast Asia, with a strong preference for experience i