Associate Director, Tagging & Taxonomy Enablement

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Summary:

The Associate Director, Tagging & Taxonomy Enablement is accountable for applying and maintaining Bristol Myers Squibb’s taxonomy and tagging frameworks across the Commercialization ecosystem. This role ensures metadata standards are consistently executed to enable personalization, automation, asset discovery, measurement, and velocity across content, sales, and technical workflows.

The Associate Director manages tagging operations, tagging tools, and quality monitoring for assets supporting all Therapeutic Areas. They collaborate closely with CRM/Marketing Automation, Omnichannel Engine, Content teams, and Business Insights & Technology to ensure taxonomy alignment with system metadata, identity management, and analytics outputs.

The role drives operational excellence and continuous improvements through monitoring, issue resolution, training, and scalable solutions including AI-assisted tagging.

Responsibilities:

Implement Taxonomy & Tagging Standards Across Systems

• Apply classification standards consistently for content, audience, campaign, channel domains.
• Manage tagging libraries, versioning, metadata documentation, and accessibility

Manage Tagging Operations & Accuracy

• Oversee tagging execution workflows, quality checks, remediation, and compliance tracking
• Provide day-to-day guidance and support to tagging users

Coordinate Cross-Functional Requirements & Alignment

• Engage Marketing, Sales, Medical, Market Access, and Business Insights and Technology teams to ensure taxonomy supports priority use cases
• Facilitate tagging councils, use-case intake, and alignment workshops

Support Taxonomy Governance & Change Implementation

• Participate in taxonomy governance forums and provide operational perspectives on proposed updates
• Translate approved taxonomy changes into actionable tagging and metadata updates across CRM, CMS, MA, analytics, and downstream systems
• Maintain change-control documentation, including version history, impact assessments, and migration plans
• Coordinate rollout of changes through training, communications, SOP updates, and system testing to ensure compliance and adoption
• Monitor post-implementation adherence and resolve issues related to taxonomy changes in production environments

Enable Personalization, Automation & Insight Generation

• Ensure tags feed into segmentation logic, orchestration rules, content activation, and reporting
• Help implement auto-tagging and AI metadata enrichment models

Monitor Performance & Drive Continuous Improvement

• Define and track key metrics (e.g., discoverability, reuse rate, tag quality)
• Identify process improvements and tooling enhancements

Support Vendor/Tooling Partnerships & Budget Discipline

• Manage vendor deliverables related to tagging services and tooling
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