Associate Brand Manager

The Associate Brand Marketing Manager is a key stakeholder in menu innovation and marketing strategy and execution, playing an integral role in shaping the future of sweetgreen. This position will be a key contributing member of the Brand Marketing team by supporting complex, cross-functional workstreams across our menu calendar, go-to-market campaigns, brand experiences, and product launches. This role will also manage cross-functional relationships and own brand and business performance analysis within the competitive landscape.

The Associate Brand Manager will be a part of the Brand team. You'll be joining a team that manages the organizational menu and marketing calendar, with a guest-obsessed, culturally driven mindset. Join us for the opportunity to make your mark on the future of food.

As the Associate Brand Manager, you will:

Brand Strategy and Creative Development

• Develop assignment briefs and brand strategy across new launches and ongoing menu programs, translating consumer and competitive insights into clear creative direction for internal teams and agency partners

• Lead go-to-market planning and 360 execution for new product launches, partnering with channel teams across CRM, Loyalty/Digital, Social, and Marketplace to drive integrated rollouts

• Foster a high-functioning working relationship with the internal Creative team and agency partners, managing feedback loops and approvals to bring breakthrough campaigns to life on time and on brand

Menu Innovation

• Collaborate closely with the Culinary, Supply Chain, Operations, and Finance teams on menu innovation and ongoing menu optimization initiatives, driving ideation, consumer positioning, and launch readiness

• Support annual marketing calendar management and lead performance reporting across launches

• Own product financials for relevant menu programs, contributing a clear financial understanding of the business

Project and Process Management

• Manage cross-functional communications, project timelines, and workback schedules to ensure seamless execution across all programs

• Track and manage budgets across owned programs, including spend, POs, and reconciliation in partnership with Accounting

• Bring a business owner mindset to every program, balancing creative ambition with financial and operational reality

Desired traits:

• Strong communication, attention to detail, and organizational skills

• Exceptional interpersonal, communication, cross-collaboration, and team skills

• Ability to solve problems both independently and as part of a team

• Curious and positively resilient

• Proven project management skills with experience owning timelines and cross-functional workstreams

• Knowledgeable in AI tools and how to leverage them to optimize workflows and drive efficiency

• Adaptable to a fast-paced work environment with shifting priorities

• Experience in using consumer insights and data to drive decision-making

• Comfortable with data analytics and product financials

Desired experience:

• Bachelor's Degree in Marketing or related field

• 3-4 years of experience in a Brand Management or similar Marketing role (brand marketing, integrated marketing, content strategy, or campaign management)

 

What you'll get:

• Highly competitive pay + bonus plan
• Three different medical plans to suit your and your family's needs
• Dental and Vision insurance
• Flexible PTO plan
• 401k program
• Employee HSA and FSA
• Complimentary greens
• An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
• To live the sweetlife and celebrate your passion + purpose
• A collaborative team of people who live our core values and have your back
• A clear career path with opportunities for development, both personally and professionally
• Free sweetgreen swag

 

Come join the sweetlife!

About sweetgreen

Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food. Since 2007, Sweetgreen has reimagined fast food to be fresh, flavorful, and rooted in relationships with farmers and communities. As we grow, we are committed to developing our people in our restaurants and at our support center, so that everyone can be part of the movement