Jobs and Careers
WI
Digital Marketing Manager
Windsor CommunitiesUnited States, United Statesfull_timeVerifiedPosted 18 Sept 2025
💰 $110,000/yr($95,000/yr – $110,000/yr)
About the role
Digital Marketing Manager | Remote This is a remote/WFH position; however, you must live in one of the states where we currently operate [1]. Windsor Communities is a dynamic and innovative multifamily real estate company committed to creating exceptional living experiences across our portfolio of properties. We are seeking a detail-oriented and collaborative Digital Marketing Manager to join our Marketing team. The person in this role will manage day-to-day strategy and tactics related to our brand website, partner in our digital agency relationship, and oversee lead generation efforts and advertising partnerships. DESCRIPTION: Experience in Multifamily, Real Estate, or Hospitality required. The Digital Marketing Manager will own and execute high-impact digital marketing initiatives that promote the Windsor brand, drive traffic and occupancy, and increase customer engagement across all digital channels. This role will lead website strategy and performance, oversee digital agency partnerships, and manage lead generation and advertising efforts. The Manager will be responsible for developing and implementing digital marketing strategies, optimizing campaigns, and leveraging data-driven insights to achieve business objectives. Additionally, this role will manage Internet Listing Services (ILS), act as primary liaison in Windsor’s digital agency partnership, and analyze lead generation gen data for communities of focus to drive targeted marketing strategies. The ideal candidate for this role will understand multifamily industry platforms, the website development process, integrations logic, marketing tactics, and the use of data to inform strategy and glean insights into property and campaign performance. The candidate will be solution oriented and resourceful in problem solving. RESPONSIBILITES:
Website Product Ownership:
Website Product Ownership:
- Serve as the product owner for WindsorCommunities.com brand website ensuring optimal functionality, user experience, and uninterrupted lead generation. Including but not limited to:
- Own development roadmap and oversee execution of roadmap milestones.
- Serve as point of contact for reported issues, remediating issues, updating content, enlisting external partners for bug fixes and repairs, assisting in sprint planning and execution including JIRA management.
- Coordinate website updates, improvements, and content management in alignment with brand standards and marketing goals.
- Manage the product backlog, partnering with VP, Marketing to ensure the most valuable features are developed first and delivered on time.
- Collaborate with cross-departmental teams and external partners to implement new website features and troubleshoot issues.
- Publish Production Release notes to alert internal teams of feature enhancements and bug fixes.
- Create and maintain product documentation and FAQs to aid content authors and internal teams.
- Create and maintain support matrix identifying common issues and modes of resolution (Digital Marketing, Windsor Support, External Partners).
- Guide demand generation strategy by implementing and tracking lead gen campaigns across digital channels.
- Conduct regular analysis of lead generation data for focus communities, providing actionable insights to improve targeting and conversion.
- Evaluate campaign effectiveness and community-specific lead performance, optimizing approaches to increase lead quality and volume.
- Collaborate closely with Operations and Sales teams to align marketing strategies with revenue and leasing objectives, enhancing lead quality and traffic.
- Manage lead generation budgets to ensure that spend is within set monthly and annual budgets.
- Manage Internet Listing Services (ILS) administration, including upgrades, downgrades, invoice oversight, and contract administration.
- Optimize ILS ads and features to improve property visibility and lead generation, adjusting strategies based on performance metrics.
- Maintain relationships with ILS providers and ensure timely updates to all listings and features.
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s