Data Scientist - Media Insights (P3459)

84.51° Overview:

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

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Data Scientist, Media Insights – Kroger Precision Marketing  

Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched five years ago, we have activated campaigns for over 1000+ brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.  

Data Scientist, Media Insights – Kroger Precision Marketing is a client facing, media marketing analytics role. In this role you are joining a community of marketing analysts – we are researchers in search of the customer story.  We are the voice of the customer.  Customers share their story with us each day, and it is our job to tell their story.  Our Analysis team is known for solving client and customer problems, employing the most appropriate statistical and analytic approaches. You will be hands-on with respect to the analysis of a retailer database, using the full suite of 84.51° technical and visual tools – Python, Spark, SQL, Power BI and Azure platform (plus other internal tools) to create timely, relevant, and actionable insights.  

 

Responsibilities:  

• Effectively understanding campaign analytics and driving insights across KPM portfolio of media products (email, programmatic display/video, Pinterest…etc.) 
• Partnering with sales and account management team to own the analytic relationship with CPG clients. Successful candidates in this role are passionate about understanding how our campaigns perform and why. 
• High level of client engagement and the successful delivery of media campaign insights and measurement results.
• Understanding our data assets, measurement techniques, QA processes, and overall analytic capabilities.
• Interpreting results and developing actionable recommendations from robust 1st party data to build relevant customer stories for clients.
• Contribute to developing, defining, and completing custom projects and analytics that help drive media campaigns, customer insights, and client relationships forward.
• Leading and managing projects, tasks, and stakeholders to ensure that projects are delivered on time, within budget and to brief specification. 

Qualifications, Skills, and Experience:  

• Bachelors or Masters degree in statistics, mathematics, analytics, economics, marketing, or related discipline. 
• 1-2 years of experience in ad technology, digital media, and/or advertising analytics. 
• 1-2 years of experience in extracting insights from large databases, translating market research into actionable solutions and presenting findings and recommendations to clients. 
• 1-2 years of experience using advanced analytics, programming languages (Python, SQL), and technologies in the development of technical analytics solutions or capabilities
• Strong interpersonal and communication skills including excellent verbal, written, presentation, storytelling, and consultation skills.
• Data visualization skills and ability to present technical solutions to non-technical audiences.
• Strong analytical, problem-solving, and decision-making skills.
• Strong business acumen to link analysis to business impact (grocery and/or retail experience is a plus).
• Natural curiosity that welcomes and embraces change and willingness to try new things and to fail.
• Excellent ability to work in teams with cross-functional partners and demonstrate leadership with subject matter expertise. 
• Excellent attention to detail, organizational skills, and ability to work in a collaborative environment. 

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