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Manager Seasonal Brand Planning

adidas
Italyfull_timeVerifiedPosted 13 Dec 2025

About the role

Purpose & Overall Relevance for the Organization:

The Manager, Seasonal Brand Planning acts as a business partner to the brand organization, the Demand Planning (DP) community, and FP&A, providing fact-based insights to drive decision-making.

The role plays an active part in the end-to-end seasonal planning cycle — from early guidance through range and buy planning to inventory visibility. It supports the Senior Manager Demand Planning in aligning seasonal brand plans with financial targets and connects brand and financial ambitions through structured guidance, tracking, and continuous improvement.

 

Key Responsibilities:

  • Support the team in strategic planning as well as translating strategic business targets into seasonal and category targets
  • Ensure financial guidelines are respected, identify critical process improvement areas.
  • Enable a fact-based decision-making process by creating transparency on key performance indicators with respect to business plans (Net Sales, volume, margin, range size, pricing, FOB)
  • Support the team to create transparency and analysis for seasonal brand guidance meetings including presentation of these contents to Senior Management
  • Support improvement of reporting and analytical tools regarding range efficiency, drop rounds, margin calculation, etc. This includes standard reporting and ad-hoc analysis.
  • Support the creation of seasonal planning tool which continuously feeds the fiscal tool and build logic how to connect seasonal and fiscal on monthly basis

 

Key Relationships:

  • Marketing
  • Finance
  • Sales
  • Purchasing
  • Demand Planning EM
  • EMC SLT

 

Knowledge, Skills and Abilities:

  • Excellent analytical and numerical skills
  • High degree of commercial and business acumen
  • Strong planning and organizational skills
  • Ability to multitask in a dynamic environment
  • Ability to challenge the status quo
  • Proven methodological skills (e.g., trend and forecasting)
  • Exceptional interpersonal skills (e.g., relationship management, facilitation, team collaboration, and communication skills)
  • MS Office (Excel; PowerPoint)
  • Fluent in written and spoken English
  • Preferable experience in the sport or clothing industry

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Company

adidas

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