Senior Specialist, Editorial Content

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

  

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

 

The Royal Caribbean Group’s Corporate Communications Team has an exciting career opportunity for a full time Senior Specialist, Editorial Content reporting to the AVP, Corporate Communications.

 

The position is onsite and based in Miramar, Florida.

 

The position is also not eligible for work authorization sponsorship.

 

Position Summary: 

 

The Senior Specialist, Editorial Content will be a key storyteller, ready to promote the corporation through all forms of digital media, including social, video (live and pre-produced), audio, photo, web, app, and written platforms. The successful candidate will possess excellent social media experience that includes developing content, increasing engagement and reporting analytics, and the ability to produce content that educates and engages all stakeholder audiences. This individual will manage our corporate social media accounts, ensuring a cohesive and strategic approach across platforms. Additionally, this person will help develop content for our corporate website, internal emails and newsletter, our intranet, digital screens, and more, distributing it effectively across respective platforms. You can think of this role as a key content developer, focused on creating and curating impactful stories that align with our brand and communication goals. 

 
Responsibilities: 

 

Social Media (70%) 

 

• Create and execute a comprehensive corporate social media strategy, focusing on both a cohesive overall vision as well as platform- and audience-specific plans. 

• Create and plan content for daily social posts for all platforms (LinkedIn, X, Facebook, WhatsApp, YouTube) that engage and grow our audiences, building meaningful connections with followers. 

• Develop innovative and engaging content by monitoring trends and experimenting with the tools and features offered by each social media platform to create diverse and unique content. 

• Ensure social content strategically aligns with communications objectives and resonates with each platform audience authentically, ultimately increasing positive sentiment and awareness. 

• Liaise with brand Social Media teams to monitor social conversations and identify potential threats; assess and analyze the social climate around different issues. 

• Manage a social media editorial content calendar and ensure it dovetails with the overall department content calendar. 

• Coordinate production logistics and assignments for photo and video needs and other digital media projects in collaboration with internal teams. 

• Edit organic video content for social media platforms to enhance engagement and storytelling. 

• Maintain constant awareness of key strategic initiatives and how social media can support those initiatives. 

• Regularly review social media content performance and adjust tactics accordingly; report monthly.  

• Continue to monitor, cultivate, and build upon our corporate online social media presence. 

 

Content Development and Support (30%) 

 

• Assist in the creation and editing of compelling corporate storytelling content for internal and external channels including but not limited to, corporate website internal newsletter and emails, campus monitors, intranet, and more. 

• Participate and contribute to monthly and weekly content planning meetings with relevant partners on