Manager, HoH Social Programming
Warner Bros. DiscoveryAbout the role
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Bleacher Report, a Warner Bros. Discovery company, makes it as easy as possible to be a sports fan by defining the moments that matter. Empowering, personal and community driven, its vision for making sports bigger than the game has led to unmatched engagement on social media, where it consistently ranks as the No. 1 digital and social brand. Bleacher Report also provides an industry-leading fan experience on mobile devices through its unparalleled app experience. This year Bleacher Report was ranked as one of the ‘World’s Most Innovative Companies’ by Fast Company.
Find Bleacher Report on the web at www.bleacherreport.com and on Instagram @BleacherReport. Bleacher Report is a division of Turner Sports.
Your New Role
House of Highlights is a key part of the Bleacher Report/TNT Sports portfolio, representing one of the most influential media brands for the Gen-Z audience. With over 85 Million followers, HoH is the heartbeat of the Gen Z sports fan, who gravitate to the brand because of its authentic voice which remains celebratory, relatable and inclusive. Everything HoH does -- from the original content we create, to our collaborations with leagues, creators and brands, to the viral clips we curate from across the world -- aligns with these 3 core brand pillars, and it has created a connection with fans that feels more like a close friend than an inaccessible brand or publisher.
House of Highlights is looking for a Manager of Social Programming who will be responsible for managing a team of social programmers who are responsible for surfacing, curating, packaging and distributing various types of social content from multiple sources to post on HoH social accounts. The position will play an important role in building HoH’s social strategy across platforms, including IG, TikTok and YouTube.
The role will be required to plan/schedule against, contribute to, and oversee social programmers that cover live NBA games and events throughout the season, including working these shifts as a programming contributor. The Manager is a lead point of contact interfacing with other Social programming leadership across the Sports organization, working to share insights, identifying opportunities for collaboration and differentiated packaging.
The Manager will play a role in HoH Original Content development, helping provide feedback on creative concepts, contributing new ideas, identifying next-gen talent/creators to work with, and building/executing new programming-based franchises on key platforms.
Your Role Accountabilities
- Manage team of Social Programmers
- Play a key role developing HoH social platform strategy and content diversification efforts, evaluating emerging platforms and making decisions on which to pursue and how to staff
- Discover and curate social content that aligns with the House of Highlight brand pillars and engages with the Gen Z audience
- Collaborate with fellow BR programming groups to align on voice, ensure differentiation and share learnings
- Ideate, build and execute recurring programming franchises on key platforms
- Review the performance of distribution plans and provide meaningful feedback, both qualitative and quantitative
- Play a lead role in training social programmers, translating best-in-class practices for surfacing, curating, packaging, and distributing various types of social content
- Collaborate with emerging creators in the space, developing relationships and working on one-off and ongoing partnerships to create innovative social content experiences
- Play a lead role in Tier-1 HoH IP Programming project management, including differentiated distribution concepts, overseeing workflows, and optimizing for performance.
- Utilize analytics and platform tools to track and optimize growth and engagement
Qualifications & Experiences
- 5+ years experience in social media, with particular expertise around op
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