Content Management and Production Lead

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

 

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

 

The Position

The Content Management & Production Lead is responsible for developing and managing best-in-class capabilities and infrastructure for executing omnichannel programs. This role drives the adoption of content supply chain technology across Commercial Strategy and Marketing, and other organizational functions, leading the overall digital content evolution roadmap. The Lead oversees a team that handles end-to-end content supply chain activities, including planning, production, management, and optimization. The role also involves partnering with internal and external teams to deliver digital projects on time and budget, managing stakeholder engagement, ensuring compliance with best practices, and driving continuous improvement through measurement, optimization, and innovation. The Content Management & Production Lead acts as a strategic partner, providing guidance and driving the coordination and execution of multiple digital campaigns aligned with brand strategy and business objectives.

 

Relationships

The Content Management & Production Lead reports directly to the Experience Operations Lead as part of the Customer Experience & Marketing Enablement organization. This role will regularly interface with direct reports, including the UI Designer, Content Management Lead, and AEM DAM Librarian. Additionally, this role will interface with all other teams across Customer Experience & Marketing Enablement, including Omnichannel Engagement, NextGen, Marketing Operations, Experience Intelligence and Strategic Support & Execution. Outside of Customer Experience & Marketing Enablement, the Content Management & Production Lead will interface with brand and TA teams, as well as IT.

 

Essential Functions

• Strategy Execution: Develops and manages best-in-class capabilities and infrastructure for the execution of Omnichannel programs through establishing system requirements, processes, procedures, and future capability roadmap. Drives content supply chain technology adoption across CS&M and other functions within the organization. Uses expertise to lead the overall digital content evolution roadmap and portfolio
• Leadership & Team Management: Lead and develop a team enabling the end-to-end content supply chain, including planning, production, management, and optimization. Manages the business requirement gathering, production, and testing of digital content authoring and publishing (AEM). Demonstrates the ability to think critically, challenge conventional thinking and generate and apply unique business insight to create competitive advantage for the organization
• Project Management: Works in partnership with internal and external teams to deliver digital projects on time and budget through effective management of the project timeline, issues, risks, dependencies, and deliverables
• Stakeholder Engagement & Collaboration: Partners closely with leadership across capabilities and disciplines to ensure that appropriate digital strategy and digital capabilities are in place to deliver on the agreed business initiatives and requirements. Acts as a trusted partner, providing strategic guidance and driving the coordination and execution