Sr. Data Analyst, Customer Insights, EU

<h3></h3><h3>ABOUT US<br/> </h3><p>Built around our mission, we started AG more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Taking a bunch of pills and capsules is hard on the stomach and hard to keep up with. To help each of us be at our best, we developed a better approach to providing your body with everything it needs for optimal performance. 75 vitamins, minerals, whole-food sourced superfoods, probiotics, and adaptogens in one convenient daily serving. That’s it.</p><p>Our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health. Occasionally we create new products, but we never make anything new just to sell you on more.</p><p><em>Our mission is to empower people to take ownership of their health.</em></p><p><br/></p><h3></h3><h3>THE ROLE</h3><p>The Athletic Greens’ (AG) Customer Strategy team is looking for a talented, driven, self-directed <strong>Sr. Analyst, Customer Insights (EU)</strong>, to create incredibly valuable insights for the EU business that will drive growth for the EU region, and company as a whole. You will have the opportunity to work in a data-driven company that appreciates your talents and values the insights you will uncover. You will develop your skills and drive impact by conducting complex analyses using quantitative and qualitative data sources. The findings you articulate into compelling stories will shape marketing plans, digital product roadmaps, onboarding communications and general improvements in member experience. </p><p>The role will report directly to the VP Customer Strategy and work closely with the Sr Manager, Growth Analytics. Partnering with our Marketing teams whose work will be impacted by deepening their understanding of the AG1 customer and using these learnings to continually improve our subscriber and brand experiences. The Sr. Analyst, Customer Insights will play an essential role in elevating our understanding of the AG subscriber base. </p><p><br/></p><h3>WHAT YOU'LL DO</h3><ul> <li>Dive deep analyses using a blend of qualitative and quantitative data to drive the development of deep, actionable knowledge of the AG subscriber lifecycle.</li> <li>Function as a strategic thought partner by proactively identifying opportunity areas, collaborating with customer insights teams and translating them into structured analysis, actionable insights, and recommendations.</li> <li>Utilize Google Analytics to identify conversion trends and opportunities through landing pages and the conversion funnel. </li> <li>Collaborate with EU marketing teams to develop hypotheses and methodologies together that will drive business outcomes. </li> <li>Partner with the Lifecycle Marketing team in the design of messaging tests to measure the efficacy of brand positioning and customer perceptions. </li> <li>Support efforts to define and document customer, membership and performance KPIs to ensure alignment, awareness and appropriate usage of key metric/definitions. </li> <li>Familiarity with the impacts of LTV, retention and customer engagement on key business outcomes. the impact on key business outcomes.</li> <li>Aggregate and synthesize data across multiple data sources and platforms to complete required analyses.</li> <li>Establish predictive customer analytics by using historical data, statistical algorithms, and machine-learning techniques to improve retention </li> <li>Partner with Data Engineering and/or Data Science functions to support needs around data and advanced methodologies when required. </li> </ul><p><br/></p><h3>WHAT WE'RE LOOKING FOR:</h3><ul> <li>Bachelor’s degree in a quantitative, business, marketing or consumer research discipline (Statistics, Marketing Analytics, Economics, Marketing, Marketing Research, etc)</li> <li>5+ years of experience analyzing, identifying and/or optimizing drivers of customer behavior, retention and LTV, preferably in a DTC Subscription business.</li> <li>Ability to measure the effectiveness of acquisition and retention marketing programs and activities – both online and offline.</li> <li>Experience analyzing customer/brand surveys and customer and messaging tests is a plus. </li> <li>Experience in identifying underlying customer behavioral hypotheses based on web performance analytics and trends. </li> <li>Demonstrated expertise in manipulating and blending qualitative and quantitative data and working with transactional customer data to derive analytical insights using SQL, SAS, R, python, VOC platforms such as Qualtrics, as well as tools such as Excel and Google Sheets.</li> <li>Ability to synthesize and translate in-depth data (online/offline) into analytic insights and compelling stories that elevate understanding and drive actions and decision-making.</li> <li>Strong analytical and problem-solving skills</li> <li>Strong interpersonal and communication skills across a variety of differe