Director of Digital Marketing

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.  

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships. 

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO). 

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com. 

We are seeking a visionary leader with a passion for digital innovation and a track record of delivering impactful digital marketing strategies. As the Director of Digital Marketing, you will oversee a team of seven marketers with responsibilities for web, email, paid media and social media. This role is responsible for the strategic creation of digital marketing initiatives and collaborating with cross-functional teams to develop and execute comprehensive campaigns that drive interest and conversion with our target markets across Texas Capital’s multiple lines of business. The ideal candidate must also have a current working knowledge of marketing technologies and how to optimize platforms and partnerships to create scale. This is a critical role in Texas Capital’s Marketing organization as the firm is a branch light organization.

Responsibilities:

• Develop comprehensive annual digital marketing strategies that drive business growth and are aligned to overall business objectives.

• Direct the execution of digital marketing campaigns and activities across web, email, paid digital media and social media.

• Create strategic alignment among all digital channels to optimize the prospect path-to-purchase journey.

• Establish and analyze key performance indicators to measure the effectiveness of digital marketing efforts and optimize strategies accordingly.

• Serve as the SME to internal teams on opportunities to capitalize on data and technology to fulfill organizational goals.

• Streamline marketing efforts by identifying, integrating and implementing the appropriate technology to drive and measure digital marketing, email marketing and social media marketing.

• Understand software and vendor roadmaps to manage to changes and upgrades to platforms while identifying opportunities to leverage new features and capabilities released.

• Partner with technology to define overall data and process architecture – especially in areas of integration with platforms outside of the marketing organization.

• Partner with tech team to ensure all monitoring of overall health of tech stack as well as support budgeting / cost of software cost.

Qualifications:

• 10-12 years of experience in Banking, Asset Management, or Insurance preferred.

• Bachelor’s degree in business (Marketing, Finance, Accounting, etc.) or other relevant degree: Master’s preferred.

• Track record of leading multiple large campaigns across multiple digital channels simultaneously.

• Demonstrated experience leading teams in dynamic and fast-paced organizations.

• Strong strategic thinking and analytical skills with the abili