Business Development Director, Obsidianworks

Who We Are:

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You’ll Do:

In June 2021, 160over90 partnered with Obsidianworks, a culture-powered marketing agency co-founded by actor and producer Michael B. Jordan and Chad Easterling, purpose-built for a more inclusive era of brand storytelling; the agency focuses on cultural connectivity through brand strategy, digital and social impact. Together with 160over90, the agency works with brand and talent partners to identify opportunities, create, and execute innovative and culturally resonant campaigns and activations, and connect with multicultural consumers in diverse communities.  

The Business Development Director will operate as the engine of Obsidianworks, forming prospective clients’ impressions of the agency, effectively shaping the client portfolio, and ensuring ample workflow.  
  
They will work closely with the CEO to bring in new business for the agency. They will have an entrepreneurial spirit and be proactive in establishing, refining, and improving BD practices. This role is key to developing a scalable BD framework for new opportunities but also for Account Directors can use to foster organic growth within existing accounts. The ideal candidate has a strong network in the agency world or is willing to build one and open new doors for the agency.   

• Maintain understanding of OW’s business model, branding process, value proposition, full-service capabilities, active client portfolio, and prime revenue generation sources.
• Expand the agency’s network by attending key industry events and actively pursuing new business opportunities.
• Pitch across a combination of offerings, such as, advertising, experiential, postproduction, music, etc.
• Act as the central hub of the pitch team and partner with the Creative and Strategy leadership team to manage staffing, work delivery, and client management.
• Oversee accurate record keeping of all new business wins, losses in the agency’s CRM—in real time or on a weekly basis, working together with CEO, CSO and Account Directors.  
• Prepare weekly new business reports and leadership updates on active deals, newly awarded work, and the health of the agency’s overall pipeline. 
• Oversee maintenance of archives of proposals and presentations.

• Maintain library of best-in-class client work samples, regularly collecting new agency work in market and related branding results.
• Lead in the development of biz dev tools (links pages/curated work samples, case studies, portfolios, etc.) to elicit prospect attention and merchandise agency value/ROI.
• Liaise with Account, Creative and industry specialists to provide curated work samples that can help unlock organic growth opportunities and assembly and delivery of work portfolios, proposals/RFP responses, and presentations.
• Own relationships with e