Associate Director, Data Intelligence

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Job Description

Responsibilities:

Data Strategy

• Able to systematically identify key issues and objectives to prioritize for internal and client needs and gain necessary buy-in
• Shows thought leadership in bringing new, innovative, or different methods of elevating a client's 1) marketing goals or 2) data sophistication and maturity. For example, a Manager will be able to synthesize new learnings that may help augment or pivot a client's current strategy.
• Understands how frameworks and analyses drive overall client business strategy

Communication Skills

• Effectively able to guide strategy and issue resolution using clear, thoughtful communication
• Commands client audiences and turns presentations into a constructive dialogue
• Considered a compelling, organized, and energetic presenter
• Cultivates discussion on a broad base of topics and promotes junior team members to speak up appropriately
• Frequently leads internal and client discussions, showing ability to pivot as needed
• Able to structure and prepare well written, logical sections of different styles of deliverables without guidance
• Uses clear, concise writing to communicate a compelling story
• Able to synthesize complex analytical approaches / findings articulately and concisely

Client Engagement

• Seen as a key client partner by junior clients
• Helps clients see beyond current projects to longer-term opportunities
• Proactively keeps the client 'in the loop' on industry trends and recommends projects based on those trends
• Displays professional, articulate, and mature presence in all aspects of client relationship building
• Understands how to document and respond to client feedback and recognizes when to escalate issues or push back on a client
• Able to gain client buy-in to new projects
• Understands and articulates client strategy
• Sensitive to client needs and concerns and acts in the clients' best interest
• Teaches team to have sensitivity to client business issues

Tools & Techniques

• Shows mastery of data tools and platforms and techniques
• Ensures statistical concepts are built into appropriate projects, with appropriate code reviews where applicable
• Understands when advanced analytic resources / methods are needed
• Able to manage/execute vendor assessments

Planning and Implementation

• • Proposes and develops strategic outlines to learning agendas / measurement plans
  • Oversees program implementation effectively, ensuring measurement goals are met and KPIs are effectively captured

Insight Generation

• • Able to see long-term implications of insights and recommendations across several channels
  • Guides junior team members to build foundational reports, understand data implications, and presentations highlight relevant results and proposed actions

Qualifications

• • 6+ years of previous experience in a marketing analytics or business intelligence role, including experience managing direct reports.
  • Hands-on experience or working knowledge of data visualization and analytic dashboard development with Tableau (preferred), Domo, Power BI, Shiny, Looker, or other platforms.
  • Hands-on experience or working knowledge of SQL, R, SAS, SPSS, or any other advanced analytics software, tools or languages. 
  • Hands-on experience with site analytics suites, Google Analytics, Adobe Analytics/SiteCatalyst.
  • Excellent communicator