Online Customer Marketing Specialist

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Team and Role:
Join Logitech's thriving marketing and sales team in Utrecht, contributing to our innovative business group specializing in E-commerce Sales. Experience the dynamic atmosphere and exciting initiatives happening within our group. This role is responsible for helping our organization drive sales in assigned channels through marketing activities that leverage both the account's and Logitech’s marketing plans.  You are a data expert and curious about how the data can help our sales team enhance growth. 

The Customer Marketing Manager's core responsibility is to improve presence, market share, and also sell-out of the category on our E-tailers platforms by driving fundamentals (ePOS & traffic) as well as integrated online marketing campaigns.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech. In this role, you will:

• Build data & insights-driven eTail customer plans.

• Partner with our Etailers to get data, insights, and a full understanding of their marketing ecosystem and capability.

• Analyze all data and insights available (Market share, TAM, trends, sales, content, competition, shopper insights, traffic, etc.) to identify business opportunities.

• Develop customer-focused marketing plans that align with category and global strategies.

• Build Advertising plans according to global strategies and take leadership with agencies. 

• Align DCS/SOs and soft targets with the Head of eTail, and provide an annual plan and quarterly forecasts.

• Run monthly & quarterly reviews internally & externally. Share learning back to the region to fuel the regional best practices.

• Drive ASP up, through Attachment and Cross-sell tactics.

• Manage day-to-day business by activating all Etailers' platform, marketing & media tools:

  • Maximise traffic to our products’ pages, through Retail Media, i.e, Site placements, Search, SEO, Events, Brand store, and leveraging Logitech Digital marketing too.

• Translate Category strategies in CM plans, using global blueprints:

  • Define & optimize range opportunities by seller/customer w. HoE.

• Execute and Drive NPI and Run-rate business by: 

  • Using tech tools to monitor KPIs & data to open opportunities.

  • Coordinating across Category Mkg, NAM, Trading Partner (Disti/reseller), and Customer/Platform.

  • Driving ePOS fundamentals, content syndication, Ratings & Reviews with eTail Ops specialists where available.

• Planning and executing promotions - aligned to the brand and customers' commercial calendar.

Key Qualifications:

For consideration, you must bring the following minimum skills and experience to our team:

• Fluency in English is a requirement.

• You will have previous experience in eCommerce & Digital Marketing, gained from working at an e-tailer (must) and for a brand (plus).

• You have experience working with Bol, Coolblue, and Amazon.

• eRetail Media (eCommerce Advertising)  & eMerchandising expertise (Online assets, SEO optimized copy, PaidSearch, Display, Navigation, etc.).

• In-depth understanding of online reseller landscape, best practices & familiarity with major e-tailers' platforms.

• Strong analytical skills and data-driven thinking, i.e., excel in playing with KPIs like sales data, channel margin, rebate, and market share, and advanced in Excel.  

• Proactive, energetic, self-starter with a hands-on approach to the business and results-oriented. 

• Stellar communication skills to manage multiple projects & various stakeholders. 

• Consumer and customer-centric. 

• Passion to be on a team with the vision to enhance the culture through how we communicate, connect and collaborate.

Preferred Qualifications: