Program Manager, Customer Education

As Asana’s Customer Education Manager, your goal will be to ensure that customers of various sizes and industries can gain benefit, demonstrate their product expertise, and advance their careers with Asana. You’ll maintain the strategy and infrastructure for our digital credentialing programs, including defining new certifications and badges, designing and managing our systems and candidate experience, and driving the go-to-market strategy for these programs through cross-functional partnerships. We are looking for an experienced program manager and a proven customer education professional with the ability to operationalize a credentialing program from higher (certification) to lower (badging) stakes. 

As a member of the Customer Education team, you’ll be part of a team that cares deeply about creating learning experiences that deliver delight and value at scale. You’ll be managing a program designed to excite and motivate our customers to deepen their expertise and engagement with Asana and our ideal customer personas. We want our customers to not only become Asana experts, but champions of our brand. Our digital credentialing programs are central to achieving these goals. 

This role is based in our New York office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve:

• Grow Asana’s digital credentialing (badging and certification) strategy and programs
• Strategize and develop customer education programs for Asana idea customer personas - including PMO
• Work cross-functionally with Product, Marketing, Operations, Sales, and our Customer Success community to bring new customer education programs to market and implement new systems
• Work with learning experience designers and subject-matter experts to develop new education programs and certifications, including job task analysis, exam blueprints, content curation, and question-writing workshops
• Drive relationships and improvements with our LMS, assessment, badging partners, and teams at Asana who are responsible for technical and operational work
• Enable internal teams and partners around credentialing programs and positioning
• Test early and often, with a bias toward action and learning
• Report on and communicate the results of the credentialing program to cross-functional partners and iterate as needed
• Maintain badges and certifications as Asana’s product changes
• Facilitate in-person trainings at key customer events

About you:

• History of building and leading successful, innovative customer education functions
• Experience designing and developing learning solutions, ideally for enterprise customers
• Experience working with cross functional partners and content SMEs such as within Product, Platform & Integrations, Developer Relations, Marketing, Community, and Support teams
• Deep customer empathy and a marketing mentality
• Experience with digital credentialing platforms such as Credly, Accredible, or Badgr and Learning Experience Platforms (LXPs) or Learning Management Systems (LMSs)
• Excellent consultative and communication skills both with customers and internal partners
• Agile, comfortable with ambiguity, strong sense of urgency in driving projects to completion, and used to working in fast-paced, hypergrowth environments
• 6+ years’ experience in enterprise customer-facing curriculum or certification programs (preferably in a SaaS environment)
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

What we’ll offer:

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $133,000 - $146,500. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include