Social Media Manager, VidCon

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

B2C North America

FAN EXPO, VidCon, Interior Design Show, One Of A Kind, Artist Project, and Art Toronto are a division of Informa, the world’s leading events company, and together we create opportunities for fans to explore and celebrate all things pop-culture, through operational excellence, fandom expertise, and out-of-this-world content.

B2C North America is a division of Informa, the world’s leading events company, and together we create opportunities for fans to explore and celebrate all things pop-culture, through operational excellence, fandom expertise, and out-of-this-world content.

About VidCon

VidCon is the world's premier event celebrating digital content creation where creators, fans, and industry leaders converge to shape the future of digital entertainment. Our flagship Anaheim event in 2025 attracted 55,000 attendees, 200 Featured Creators, and 150 brand exhibitors, cementing our position as the epicenter of digital culture. VidCon is part of the FAN EXPO HQ family of events.

The Opportunity

As the Social Media Manager for VidCon, you will provide primary oversight of VidCon’s 5–7 social media handles/platforms, including platform-specific posting and content strategy and execution. VidCon’s global social media handles are used to promote any English speaking events and engage with our growing, global fanbase 365 days a year as an extension of the VidCon brand. You will consults on social strategy and creative for VidCon’s international events. You will proactively and collaboratively work across departments to craft creative, innovative, and successful organic social media campaigns that increase VidCon’s brand awareness amongst its key audiences, drive successful global expansion, and track the effectiveness of marketing methods. You will have extensive experience in social media, growing audiences and engagement across a variety of platforms, reaching diverse audiences, and using data to inform decision-making. With a comprehensive understanding of the creator space (key players and the ecosystem in general) is a must. Experience in live and/or digital/virtual events is a plus.

Ready to embark on a new and exciting adventure? Read on...

Job Description

This role is based in our New york or Santa Monica Office

As a social-first brand, VidCon’s social media handles play an integral role in the marketing team’s overall objective of promoting ticket sales for live events, tune-in for virtual events, and growing brand awareness and engagement with its key audiences year round. As the Social Media Manager you will be responsible for oversight of all social media handles, which includes (but is not limited to) the following:

• Develop and maintain VidCon’s social strategy across a variety of platforms, inclusive of creating and maintaining a content calendar and generating social-first creative for the platforms they oversee
• Establish strategy on a platform by platform basis with the goal of growing audiences and engagement with fans, potential attendees across audience tracks, creators, brands, executives, talent agents and more.
• Produce innovative creative that is consistently on-trend and relevant. Find new and engaging ways to speak to our various constituencies across different platforms.
• Ideate new social-first promotional contests and/or campaigns with the objective of driving engagement and/or ticket sales
• Play an active role in building “1 to 1” relationships with our social audience by interacting with followers in an authentic way where it makes sense.
• Be the eyes and ears of VidCon at live events, covering what is happening in real time on VidCon’s social handles with the objective of driving impressions, engagement, and FOMO
• Establish success metrics/KPIs and report regularly on how our strategy measures against them.
• Analyze all organic social media efforts and translate data and anecdotal/qualitative observations into recommendations to pivot strategy accordingly to drive further success
• Play a key role in the ongoing establishment and evolution of VidCon’s editorial voice, ensuring all communications are positively and authentically reflecting the VidCon brand
• Collabor