Director Digital Enablement

What You Need To Know

Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer’s Wine & Spirits is North America’s preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

At Southern Glazer’s, you’ll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you’re looking to fill your glass with opportunity, come join our FAMILY.

Overview

The Digital Enablement Directors reports into the VP of Digital Communications under the Digital Strategy organization, with the goal of building a digital first culture in the field to ensure digital readiness across all digitally enabled markets. These roles will be the national leads for DBOs (market digital leads), ensuring successful adoption and utilization of digital products, technology, and programs to drive business outcomes.

As a connection point between digital portfolios and markets, this role is focused on empowering our organization, users, and market DBOs with the necessary change management and communications support to achieve corporate and market digital performance targets. This is a leadership position that requires you to lead people, directly engage with regional and market executive leadership, and build strong relationships that promotes buy-in of new approaches while removing obstacles preventing adoption.

Primary Responsibilities

• Provide clear direction, guidance and support needed for DBOs to implement digital enablement activities and perform their responsibilities effectively.
• Help create a consistent and shared ways of working, approach, and expectations of the DBO roles across all markets.
• Manage and track progress of markets’ achievement of their annual digital goals i.e. Digital MPP and adjust tactics as necessary to ensure successful outcomes.
• Design, implement, and lead digital change management strategies and processes including activation programs and blitzes to ensure adoption of new digital products, tools, processes, capabilities and experiences.
• Partner with Digital Supplier Operations and Dedicated Digital Leads to implement a national strategy around supplier digital activations “digitally influenced sales” to drive incremental business and help close the gaps on our digital goals.
• Be a feedback hub for product teams - Capture, synthesize, and communicate feedback from DBOs to the Corporate Digital Team on user experience and platform/product enhancement opportunities.
• Work cross-functionally to coordinate digital launches, build digital sales enablement content, develop relevant communications, create product launch events, and digitize trade shows and tastings to drive engagement.
• Collaborate with portfolio and product leads across Digital as well as Dedicated Divisions to identify needs, support communications, and share best practices.

Additional Primary Responsibilities

• Provide training material to DBOs and markets on product features, positioning, and competitive differentiators.
• Assess digital resource needs end-to-end in markets starting with onboarding and make recommendations for resource allocation n